How Trilogy Health Services Quickly Hired for Hard-to-Fill Roles
公司规模
1,000+
地区
- America
国家
- United States
产品
- Phenom Talent Experience Management (TXM) platform
- Phenom Events
- Phenom CRM
- Phenom Campaigns
- Phenom SMS
技术栈
- CRM
- SMS Campaigns
- Email Campaigns
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Employee Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - API 集成与管理
- 平台即服务 (PaaS) - 连接平台
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 医疗保健和医院
适用功能
- 商业运营
- 人力资源
用例
- 补货预测
- 远程协作
- 远程控制
服务
- 软件设计与工程服务
- 系统集成
- 培训
关于客户
Trilogy Health Services is a large healthcare company dedicated to providing exceptional, comprehensive care to seniors in their living communities. The company operates numerous senior living communities and is committed to ensuring the well-being and satisfaction of its residents. Trilogy Health Services places a strong emphasis on hiring qualified and compassionate staff, particularly Certified Nursing Assistants (CNAs), to maintain high standards of care. The company faced a significant challenge in hiring CNAs due to the increased demand for healthcare workers during the pandemic.
挑战
Trilogy Health Services faced a significant challenge in hiring Certified Nursing Assistants (CNAs) due to the pandemic. The open roles were abundant, and the talent acquisition team needed to fill these notoriously hard-to-fill positions while also preparing for future needs. The company needed an efficient and effective way to attract and hire CNAs quickly to ensure they could continue providing exceptional care to seniors in their living communities.
解决方案
To address the hiring challenge, Trilogy Health Services created a task force of recruiters focused specifically on CNA hiring. They utilized multiple features of the Phenom Talent Experience Management (TXM) platform to streamline the hiring process. Through Phenom Events, they hosted a short form to easily capture candidate information, quickly building a pipeline of potential hires. Each recruiter on the task force designed and sent their own email campaigns based on location to targeted leads in the Phenom CRM using Phenom Campaigns. Additionally, the team launched a text-to-apply campaign with Phenom SMS, allowing job seekers to simply text a number to apply for a position or learn more. This approach garnered 243 leads in less than 2 months, significantly accelerating the hiring process.
运营影响
数量效益
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