Text > 实例探究 > How Plasticprinters.com saves thousands on lead generation by using LiveChat

How Plasticprinters.com saves thousands on lead generation by using LiveChat

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公司规模
11-200
地区
  • America
国家
  • United States
产品
  • LiveChat
技术栈
  • LiveChat
实施规模
  • Enterprise-wide Deployment
影响指标
  • Cost Savings
  • Customer Satisfaction
技术
  • 应用基础设施与中间件 - API 集成与管理
适用功能
  • 销售与市场营销
服务
  • 软件设计与工程服务
关于客户
Plasticprinters.com is a plastic card printing company based in Hastings, Minnesota. The company produces marketing solutions that can fit in the palm of your hand, including plastic business cards, gift cards, and custom-shaped cards. They cater to a wide range of clients, from small to medium-sized businesses to big brands such as Starbucks, Mercedes-Benz, Pepsi, Mountain Dew, Apple, the NFL, and the NBA. The company prides itself on offering affordable, high-quality plastic card products that help clients raise the perceived value of their brand and increase their business. They also provide design services for companies without an in-house designer, delivering a full solution that fits their business goals.
挑战
Plasticprinters.com, a plastic card printing company, was struggling with the high costs of acquiring new clients and maintaining effective communication with them. Traditional forms of communication like phone and email were proving to be slow and cumbersome. The company was spending its days sending emails and leaving voicemails, which was not only time-consuming but also ineffective in reaching a larger number of clients. The shift in customer communication preferences from phone to email, and now from email to chat, was another challenge that the company had to address.
解决方案
To address the communication challenge and cut down on the costs of acquiring new clients, Plasticprinters.com decided to implement LiveChat. They started with one agent on one site and soon expanded their implementation to five agents across five sites. The company used custom invitations on their website that trigger after 20 seconds, which Johnson, the Marketing Manager at Plasticprinters.com, describes as the most useful feature. This new way of engaging customers allowed Plasticprinters.com to connect with hundreds of additional potential clients each week, significantly raising the number of customer engagements.
运营影响
  • LiveChat allowed Plasticprinters.com to connect with hundreds of additional potential clients each week.
  • The company was able to significantly raise the number of customer engagements.
  • The implementation of LiveChat not only increased the number of potential customers engaged every week but also saved a ton of cash that would be normally spent on lead acquisition and advertisement.
数量效益
  • The extra leads generated through LiveChat equal a savings of over $12,800 per month.
  • These leads bring in an additional $65,000 of business each month.

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