How one home services customer lowered their cost per lead with Form Tracking
公司规模
11-200
地区
- America
国家
- United States
产品
- CallRail's Form Tracking
技术栈
- Search Engine Marketing
- Pay-Per-Click Campaign
实施规模
- Departmental Deployment
影响指标
- Cost Savings
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 建筑物
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 数据科学服务
关于客户
Reliable Heating & Air is a local company that provides heating and air equipment services. The company was skeptical about the idea of bidding on new keywords around “leasing equipment” for their search engine marketing (SEM) efforts. The keywords were inexpensive and not being bid on by competitors, as financing heating and air equipment was not seen as a well-searched service at the time. Lea Anne Roberts, an employee of the company, believed in the potential of these keywords and decided to prove their value.
挑战
Lea Anne Roberts from Reliable Heating & Air had an idea to bid on new keywords around “leasing equipment” for the company's search engine marketing (SEM) efforts. These were inexpensive words that competitors were not bidding on because, at the time, financing heating and air equipment was not seen as a well-searched service. However, her managers were skeptical of this new direction. They didn’t see value in bidding on these keywords and questioned the quality of leads they would produce on a small, local level. Lea Anne decided to prove the value of her idea by running a form submission only campaign using CallRailʼs Form Tracking tool to test the number and quality of the leads generated.
解决方案
Lea Anne Roberts decided to test her new keywords and the quality of the leads they would produce on a local level by using CallRailʼs Form Tracking and custom form builder. Using Form Tracking custom form builder, she quickly and easily built a form and embedded it on her paid ads landing page (using a form only, no phone number). Since CallRailʼs Form Builder is easy to use and implement, Lea Anne didnʼt need the help of a development team member. In less than a few hours, she was up and running. Using Form Trackingʼs Quick Response feature, she set up notifications for the program, so every time a lead filled out a form, she received a notification delivered straight to her inbox. Lea Anne would then push the contactʼs information and request directly to the area sales manager for lead follow-up.
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Energy Saving & Power Monitoring System
Recently a university in Taiwan was experiencing dramatic power usage increases due to its growing number of campus buildings and students. Aiming to analyze their power consumption and increase their power efficiency across 52 buildings, the university wanted to build a power management system utilizing web-based hardware and software. With these goals in mind, they contacted Advantech to help them develop their system and provide them with the means to save energy in the years to come.
Case Study
Intelligent Building Automation System and Energy Saving Solution
One of the most difficult problems facing the world is conserving energy in buildings. However, it is not easy to have a cost-effective solution to reduce energy usage in a building. One solution for saving energy is to implement an intelligent building automation system (BAS) which can be controlled according to its schedule. In Indonesia a large university with a five floor building and 22 classrooms wanted to save the amount of energy being used.
Case Study
Powering Smart Home Automation solutions with IoT for Energy conservation
Many industry leaders that offer Smart Energy Management products & solutions face challenges including:How to build a scalable platform that can automatically scale-up to on-board ‘n’ number of Smart home devicesData security, solution availability, and reliability are the other critical factors to deal withHow to create a robust common IoT platform that handles any kind of smart devicesHow to enable data management capabilities that would help in intelligent decision-making
Case Study
Commercial Building Automation Boosts Energy Efficiency
One of the challenges to building automation is the multitude of non-interoperable communications protocols that have evolved over the years. Buildings have several islands of automation. Bridging the islands of different automation without losing the considerable investment in each specialized control network is the main focus in this solution.
Case Study
Protecting a Stadium from Hazardous Materials Using IoT2cell's Mobility Platform
There was a need for higher security at the AT&T Stadium during the NFL draft. There was a need to ensure that nuclear radiation material was not smuggled inside the stadium. Hazmat materials could often be missed in a standard checkpoint when gaining entry into a stadium.
