How InMobi serves 1.5 billion mobile consumers with a personal touch
公司规模
1,000+
产品
- InMobi Discovery Platform
- Miip
- Aerospike
技术栈
- Aerospike
- Hbase
- Cassandra
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据库管理和存储
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- Professional Service
- 零售
- Software
适用功能
- 商业运营
- 销售与市场营销
用例
- 预测性维护
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 数据科学服务
- 系统集成
关于客户
InMobi is a leading independent mobile ad network that operates in real time on a global scale. Its discovery platform, known as Miip, takes mobile advertising to a new level, ingesting terabytes of data to enable 12 billion “discovery sessions” per day. The platform helps publishers promote and monetize their apps, allows advertisers to precision-target audiences with relevant offers, and creates interactive, personalized experiences of brands for mobile consumers. InMobi serves 1.5 billion active users on its network and handles terabytes of user profile data, consuming about 12 billion events and receiving about 150,000 requests per second at peak load times.
挑战
Early on, InMobi’s executive team began evolving the Miip platform to meet changing market demands. Platform innovation brought new requirements for the underlying database technology in terms of performance, scalability, reliability, ease and efficiency. These requirements were beyond the scope of Hbase, which they had originally deployed as their key value store. A decision was made to evaluate other database options, including Cassandra and Aerospike.
解决方案
InMobi chose Aerospike as the underlying database technology for its Miip platform. Aerospike outperformed Hbase and Cassandra in terms of performance, scalability, reliability, ease, and efficiency. Aerospike enables fast look-ups to enrich ad requests with information about mobile consumers, stores rich user profiles for audience targeting, and provides very fast look-ups in the real-time bidding environment. It also supports metadata tasks for analytics tools and synchronizes data across data centers on four continents, ensuring consistent data for users in more than one hundred countries. Aerospike’s Cross Datacenter Replication is an out-of-the-box capability that freed InMobi from having to build these systems themselves.
运营影响
数量效益
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