How HBA Learning Centre used Olark to increase student conversion and engagement
公司规模
SME
地区
- Pacific
国家
- Australia
产品
- Olark
技术栈
- Live Chat
- Google Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Revenue Growth
技术
- 分析与建模 - 实时分析
- 功能应用 - 远程监控系统
适用行业
- 教育
适用功能
- 销售与市场营销
- 商业运营
服务
- 系统集成
- 培训
关于客户
HBA Learning Centres is an Australia-based organization with a mission to provide accessible, inclusive, engaging, and meaningful vocational education and training. They provide flexible, affordable learning pathways for students across Australia to strengthen their employability skills and further their career prospects. About 60% of their revenue comes from businesses looking to educate and train their employees.
挑战
Before signing up for Olark, HBA realized that while they were seeing a considerable amount of traffic coming to their site, the number of inquiries coming in was low. This gap was leaving business on the table for HBA resulting in lost revenue and missed opportunities by not being able to speak with visitors while they were on the site. In 2017, the HBA team began using Olark for their Customer Service team with four agent seats. The goal was to increase the number of students enrolled in their courses and to engage more proactively with their website visitors.
解决方案
The HBA team began using Olark for their Customer Service team with four agent seats. Key Olark features used by HBA include Transcripts & Chat Ratings, Automatic Greeter, Live Chat Forms, and Google Analytics. The most-used feature for the HBA team is transcripts, which they routinely use for training to give their Customer Service experts guidance on what to do and not to do during a chat with a learner. The automatic greeter allows their agents to start a chat with a visitor rather than waiting for them to begin the conversation. If the HBA team is offline and unavailable to chat, visitors can still fill out a contact form right in the chatbox sending their questions through an email right to the HBA team for them to follow-up once they’re back online. Google Analytics integration helps their team validate that Olark is working for them.
运营影响
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