Domo 如何助力联合利华的“美国联合计划”
公司规模
1,000+
地区
- America
国家
- United States
产品
- Domo Everywhere
- Packaged Apps
技术栈
- Form Builder
- Form Viewer
- Brandwatch
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 连接平台
适用行业
- 消费品
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
联合利华是一家跨国消费品公司，生产食品、饮料、清洁剂以及美容和个人护理产品。该公司的营收为 600 亿美元，拥有 15 万名员工。为了应对 COVID-19 疫情，联合利华在美国发起了“美国联合行动”，并于 2020 年和 2021 年 5 月设立了全国服务日。在这些日子里，联合利华的员工和 170 家企业合作伙伴共同努力，为受 COVID-19 重创的社区提供支持，捐赠了价值超过 2500 万美元的商品和服务。超过 1,100 名志愿者在食品银行辛勤工作了 5,000 多个小时，为一线工人运送了肥皂和洗发水等必需品。
挑战
跨国消费品公司联合利华在美国发起了“联合为美国”计划，以支持受到 COVID-19 重创的社区。该计划包括 2020 年和 2021 年 5 月的全国服务日，联合利华的员工和 170 家企业合作伙伴共同努力，为社区提供了超过 2500 万美元的商品和服务捐赠。然而，挑战不在于找到愿意做志愿者的员工；挑战在于协调和跟踪他们的工作。联合利华需要一个系统来准确跟踪活动的影响并协调关键资源，包括志愿者和产品。
解决方案
联合利华向 Domo 寻求帮助。Domo 将智能应用与其现代分析和 BI 平台结合在一起，为该活动开发了数据和影响力衡量解决方案。该数据管理系统利用了 Domo Everywhere，对于在整个活动网站上生成多个实时数据洞察至关重要。Domo 使用其 Public Embed 为 178 位联合利华合作伙伴和联合利华员工创建了公共网页，以提交志愿者信息。然后，每个参与的合作伙伴都有一个独特的合作伙伴门户，使他们能够登录并轻松查看员工的志愿者工作并分享这些信息。Domo 使用 Form Builder 和 Form Viewer 提取开发自定义 Web 表单的经验帮助联合利华成功举办了 2020 年和 2021 年的服务日。志愿者可以轻松记录他们的工作时间、描述他们的项目，甚至上传他们自己实施 United for America 计划的照片和视频，因为 Domo 部署了 Form Builder 和 Form Viewer，让志愿者在帮助社区的同时轻松输入这些数据。
运营影响
数量效益
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