How Couchsurfing creates a safe platform for travelers worldwide
公司规模
1,000+
国家
- Worldwide
产品
- Couchsurfing platform
技术栈
- Sift
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 应用基础设施与中间件 - API 集成与管理
适用功能
- 商业运营
用例
- 欺诈识别
服务
- 系统集成
关于客户
Couchsurfing is a global marketplace, dedicated to connecting travelers around the world. Founded in 2004, Couchsurfing offers a social experience whether users wish to stay with locals, meet up with like-minded folks in their home cities, or host travelers with a place to stay. Couchsurfers can make connections via desktop site and mobile app, and make up a community of over 18 million people in more than 200,000 cities. As a community, Couchsurfing operates on a currency of trust, and it is crucial for them to maintain a safe and secure platform for their users.
挑战
Couchsurfing, a global travel marketplace, was facing challenges with fraudulent content and repeat offenders on their platform. The company operates on a currency of trust, and fake accounts and spammy content were affecting the experience for legitimate users. These issues could involve phishing, malicious comments, or further risk when linked to offline schemes. Couchsurfing had built in-house tools to combat these issues, but they were clunky, led to lots of manual review, and became outdated quickly. They needed a solution that could address a variety of bad content, malicious users, and returning users who were hiding their identity after being banned. Furthermore, there was no way to proactively improve safety for the community by preventing these bad users from creating fraudulent content.
解决方案
Couchsurfing adopted Sift, a solution that provided a stellar user experience, best-in-class machine learning technology, and platform infrastructure. Upon adopting Sift, the team’s efficiency greatly improved – they discovered thousands of spammy accounts, all previously hidden. Prior to integration, the team would have to manually go through an ever growing list of bad users daily, including accounts flagged by community reports. With Sift, at least 50-70% of actions are now automated, freeing the team to focus on other work including learning more about the behaviors of their good and bad users in the Sift dashboard. Sift helped Couchsurfing to proactively fight and prevent content abuse, fake accounts, and other forms of fraud on their platform.
运营影响
数量效益
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