CallRail > 实例探究 > How Americaʼs largest homebuilder saved thousands in lost leads with Lead Center

How Americaʼs largest homebuilder saved thousands in lost leads with Lead Center

CallRail Logo
公司规模
1,000+
地区
  • America
国家
  • United States
产品
  • CallRail's Lead Center
技术栈
  • Google Voice
实施规模
  • Enterprise-wide Deployment
影响指标
  • Productivity Improvements
  • Revenue Growth
技术
  • 应用基础设施与中间件 - API 集成与管理
适用行业
  • 建筑与基础设施
适用功能
  • 销售与市场营销
服务
  • 系统集成
关于客户
D.R. Horton is America's largest homebuilder, delivering dream homes and high-quality construction since 1978. More homebuyers have chosen D.R. Horton than any other national builder since 2002. The company operates across the country with office locations ranging from large to small teams. The D.R. Horton division in New Mexico, for instance, operates with a small team consisting of eleven sales representatives and one online sales counselor. Despite its success and size, the company was struggling with managing and tracking the high volume of leads coming in, leading to potential revenue loss.
挑战
D.R. Horton, America's largest homebuilder, was struggling with managing and tracking the high volume of leads coming in. The cost per lead in the real estate industry is high, averaging around $500, so any leads that slipped through the cracks represented a significant loss of potential revenue. The company had little visibility into incoming leads, leading to issues such as double communication with leads and frustration among customers who were asked the same questions multiple times. Calls would come in from multiple locations, and there was no way to decipher where those calls were coming from, making it impossible to forward them to the correct sales representative.
解决方案
D.R. Horton implemented CallRail's Lead Center to improve their lead management process. Lead Center offered a significant improvement over their previous communication platform, Google Voice, by providing detailed analytics and functionality. It allowed D.R. Horton to see the details of each communication, enabling quick reference and easy monitoring into call transcripts and recordings. The tool also helped identify gaps in training, allowing the company to improve its team's performance. Additionally, D.R. Horton set up email notifications for every missed call, along with a voicemail recording link, making lead tracking and follow-up much easier.
运营影响
  • Lead Center drastically improved D.R. Hortonʼs communication process, allowing for quick reference and easy monitoring into call transcripts and recordings.
  • The tool helped identify gaps in training, allowing the company to improve its team's performance.
  • Lead Center also helped spot top performers in the company, enabling recognition of their efforts.
  • The implementation of email notifications for every missed call, along with a voicemail recording link, made lead tracking and follow-up much easier.
数量效益
  • D.R. Hortonʼs revenue has increased significantly over the last year and a half after implementing CallRailʼs Lead Center.
  • Every high-dollar lead now gets the attention it needs, leading to more revenue for the company and fewer leads going down the drain.

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

相关案例.

联系我们

欢迎与我们交流!
* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

感谢您的信息!
我们会很快与你取得联系。