医疗保健机构如何主动确保出色的评论和排名
地区
- America
- Europe
- Pacific
国家
- Australia
- Canada
- United Kingdom
- United States
产品
- BrightLocal
技术栈
- Not mentioned
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
适用行业
- 医疗保健和医院
适用功能
- 销售与市场营销
用例
- 质量预测分析
服务
- 数据科学服务
关于客户
Vortala 是一家数字营销服务提供商，为牙科和脊椎按摩领域的各种医疗专业人士提供服务，并通过其更精品化和可定制的产品 Vortala Digital 为更广泛的医疗保健企业提供服务。凭借十年了解新患者行为的经验，Vortala 对医疗保健行业以及吸引新患者的因素有着深刻的理解。这种理解是他们的关键成功指标，并推动着他们的所有运营。自 2005 年以来，Vortala 一直为美国、英国、澳大利亚和加拿大的客户提供服务，提供从网站和徽标设计到搜索引擎优化和评论监控等服务。
挑战
Vortala 是一家为医疗保健企业提供数字营销服务的供应商，其现有的排名报告工具面临挑战。该工具缺乏本地重点，这对 Vortala 来说是一个重大问题，因为他们的客户遍布美国、英国、澳大利亚和加拿大。该工具没有为他们提供必要的本地 SEO 数据，而这对他们的业务至关重要。此外，他们的服务不包括评论监控或声誉管理。鉴于患者评论在医疗保健行业的重要性，Vortala 意识到他们错失了增强服务的机会。
解决方案
Vortala 决定将 BrightLocal 的产品纳入其高级套餐，目前该套餐服务于 500 多家客户。BrightLocal 的本地化重点和实惠的价格使 Vortala 能够提供出色的本地 SEO 结果，而无需筛选不必要和不相关的数据。BrightLocal 的“汇总”排名报告使 Vortala 从被动方法转变为主动方法。他们现在可以识别并解决客户的本地 SEO 问题，以免这些问题升级为更大的问题。此外，评论监控工具的实施帮助 Vortala 改善了评论和响应。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Hospital Inventory Management
The hospital supply chain team is responsible for ensuring that the right medical supplies are readily available to clinicians when and where needed, and to do so in the most efficient manner possible. However, many of the systems and processes in use at the cancer center for supply chain management were not best suited to support these goals. Barcoding technology, a commonly used method for inventory management of medical supplies, is labor intensive, time consuming, does not provide real-time visibility into inventory levels and can be prone to error. Consequently, the lack of accurate and real-time visibility into inventory levels across multiple supply rooms in multiple hospital facilities creates additional inefficiency in the system causing over-ordering, hoarding, and wasted supplies. Other sources of waste and cost were also identified as candidates for improvement. Existing systems and processes did not provide adequate security for high-cost inventory within the hospital, which was another driver of cost. A lack of visibility into expiration dates for supplies resulted in supplies being wasted due to past expiry dates. Storage of supplies was also a key consideration given the location of the cancer center’s facilities in a dense urban setting, where space is always at a premium. In order to address the challenges outlined above, the hospital sought a solution that would provide real-time inventory information with high levels of accuracy, reduce the level of manual effort required and enable data driven decision making to ensure that the right supplies were readily available to clinicians in the right location at the right time.
Case Study
Gas Pipeline Monitoring System for Hospitals
This system integrator focuses on providing centralized gas pipeline monitoring systems for hospitals. The service they provide makes it possible for hospitals to reduce both maintenance and labor costs. Since hospitals may not have an existing network suitable for this type of system, GPRS communication provides an easy and ready-to-use solution for remote, distributed monitoring systems System Requirements - GPRS communication - Seamless connection with SCADA software - Simple, front-end control capability - Expandable I/O channels - Combine AI, DI, and DO channels
Case Study
Driving Digital Transformations for Vitro Diagnostic Medical Devices
Diagnostic devices play a vital role in helping to improve healthcare delivery. In fact, an estimated 60 percent of the world’s medical decisions are made with support from in vitrodiagnostics (IVD) solutions, such as those provided by Roche Diagnostics, an industry leader. As the demand for medical diagnostic services grows rapidly in hospitals and clinics across China, so does the market for IVD solutions. In addition, the typically high cost of these diagnostic devices means that comprehensive post-sales services are needed. Wanteed to improve three portions of thr IVD:1. Remotely monitor and manage IVD devices as fixed assets.2. Optimizing device availability with predictive maintenance.3. Recommending the best IVD solution for a customer’s needs.
Case Study
HaemoCloud Global Blood Management System
1) Deliver a connected digital product system to protect and increase the differentiated value of Haemonetics blood and plasma solutions. 2) Improve patient outcomes by increasing the efficiency of blood supply flows. 3) Navigate and satisfy a complex web of global regulatory compliance requirements. 4) Reduce costly and labor-intensive maintenance procedures.
Case Study
Harnessing real-time data to give a holistic picture of patient health
Every day, vast quantities of data are collected about patients as they pass through health service organizations—from operational data such as treatment history and medications to physiological data captured by medical devices. The insights hidden within this treasure trove of data can be used to support more personalized treatments, more accurate diagnosis and more advanced preparative care. But since the information is generated faster than most organizations can consume it, unlocking the power of this big data can be a struggle. This type of predictive approach not only improves patient care—it also helps to reduce costs, because in the healthcare industry, prevention is almost always more cost-effective than treatment. However, collecting, analyzing and presenting these data-streams in a way that clinicians can easily understand can pose a significant technical challenge.
