Housing Works Bookstore Cafe: Getting value out of a lean nonprot advertising budget
公司规模
11-200
地区
- America
国家
- United States
产品
- Foursquare Ads
技术栈
- Digital Advertising
实施规模
- Departmental Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 云规划/设计/实施服务
关于客户
Housing Works Bookstore Cafe is a nonprofit bookstore and coffee shop located in New York, NY. The bookstore is run based on donations and volunteers, and all profits benefit people affected by HIV/AIDS and homelessness. The organization relies heavily on advertising to attract customers and generate charitable contributions. The director of public programming for Housing Works, Amanda Bullock, is responsible for researching and implementing advertising strategies.
挑战
Housing Works Bookstore Cafe is a unique bookstore and coffee shop that operates based on donations and volunteers, with all profits benefiting people affected by HIV/AIDS and homelessness. This means that the organization must operate leanly, ensuring that every dollar spent on advertising brings in enough charitable contributions to more than cover the cost of the advertising. The organization has had success connecting with customers on social media, leading Amanda Bullock, director of public programming for Housing Works, to research various paid digital advertising options to attract new customers.
解决方案
Amanda Bullock decided to try Foursquare Ads first. She found Foursquare to be measurable in a way that other advertising options weren't. With a sponsored tweet, for example, the advertisement is only visible once and then it's done. But with Foursquare Ads, the advertisement continues to be visible to potential customers. The price point for Foursquare Ads was also accessible for Housing Works, making it a viable option for the organization. The results of using Foursquare Ads have been successful in targeting new customers, leading to increased satisfaction with the advertising strategy.
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