本田通过 iovox 提高潜在客户转化率和客户满意度
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 自动驾驶传感器
适用行业
- 汽车
- 运输
适用功能
- 产品研发
- 销售与市场营销
用例
- 自主运输系统
- 时间敏感网络
服务
- 测试与认证
关于客户
本田设计、开发、生产、分销和销售汽车、摩托车、船用舷外发动机、ATV（全地形车）、割草机、耕耘机和发电机，主要在移动和设备产品领域。当然，不要忘记机器人技术，包括人形机器人 ASIMO（创新移动的高级步骤）和 HondaJet 飞机。在法国分公司的汽车部门，我负责与法国汽车系列分销相关的所有营销和传播活动的设计、规划和管理。
挑战
在客户旅程数字化的背景下，对经销商的实际访问在购买过程中越来越晚。我们网络的潜在客户处理方法的质量是至关重要的一步，是客户的数字研究和现实世界联系之间的真正联系。因此，必须在提交客户请求后迅速进行联系，因为这是一个新的机会，以满足潜在购车者的期望。与此同时，与我们的现场团队共享报告的请求成倍增加，这对我们内部和我们的网络来说都是巨大的日常工作量。
解决方案
使用呼叫跟踪解决方案既可以确保较短的回电时间，保证客户满意度并提高转化率，又可以通过在我们的销售线索管理系统中自动记录召回通知来减少销售人员的工作量。
运营影响
数量效益
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