苏格兰历史环境局通过吸引游客重返苏格兰来保持国家遗产的活力
公司规模
1,000+
地区
- Europe
国家
- United Kingdom
产品
- IBM Cognos Business Intelligence
- SoftLayer
技术栈
- Cloud-based analytics
- Data warehousing
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 大数据分析
- 基础设施即服务 (IaaS) - 云计算
适用行业
- 建筑物
适用功能
- 商业运营
- 销售与市场营销
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
苏格兰历史环境局是调查、保护和推广苏格兰历史环境的主要公共机构。该组织是根据 2014 年《苏格兰历史环境法》成立的。每年，来自世界各地的数百万人参观苏格兰历史环境局负责保护的历史遗迹。这些遗址有 300 多个，包括爱丁堡城堡、斯特灵城堡和斯卡拉布雷史前村。为了资助保护这些苏格兰建筑遗产中不可替代的代表，并确保在任何特定时间允许适当数量的游客进入现场，许多遗址的入场都通过售票控制。
挑战
苏格兰历史环境局是一个非政府公共机构，具有慈善地位，其任务是保护和推广苏格兰的遗产。该组织负责管理 300 多个历史遗址，包括爱丁堡城堡、斯特灵城堡和斯卡拉布雷史前村。为了资助保护这些苏格兰建筑遗产的无可替代代表，并确保在任何特定时间允许适当数量的游客进入现场，许多遗址的入场都通过售票控制。然而，该组织面临着一个挑战。它缺乏对其遗址和参观者的可见性，这使得难以有效营销或规划人员时间表以满足需求。
解决方案
苏格兰历史环境局着手将票务数据转化为可付诸行动的洞察，旨在了解吸引游客并让他们再次光临的因素。该组织聘请 IBM 首要业务合作伙伴 Avnet Technology Solutions 来部署和管理一种新的分析解决方案：IBM Cognos Business Intelligence 软件。该组织选择了基于云的解决方案，以便能够以低成本和低投入获得企业级技术和可靠性。该解决方案托管在 SoftLayer 上的多租户环境中的虚拟服务器上，SoftLayer 是 Avnet 向该组织推荐的 IBM 云平台。Avnet 从苏格兰历史环境局管理的 78 个历史遗址中获取票务数据，构建了一个自定义数据仓库，作为使用 Cognos 解决方案进行分析的基础。仅经过四天的培训，该组织就让其业务用户能够访问自助服务报告，并能够根据需要对数据进行切分和分析。
运营影响
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