HighFive 冰冻酸奶
公司规模
11-200
地区
- America
国家
- United States
产品
- Trumpia’s mobile marketing software
技术栈
- Mobile Marketing
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
用例
- 零售店自动化
服务
- 软件设计与工程服务
关于客户
HighFive Frozen Yogurt 是一家酸奶连锁店，可让顾客制作自己的个性化酸奶甜点。HighFive Frozen Yogurt 在佛罗里达州拥有多家门店，他们使用 Trumpia 的移动营销软件通过有针对性的优惠券和信息吸引门店客流。他们拥有庞大的客户群，并不断寻找吸引客户和吸引门店客流的方法。
挑战
HighFive Frozen Yogurt 正在寻找一款文本营销软件，该软件不仅可以发送文本，还可以提供优惠券、收集联系信息并根据位置对客户进行分类。根据其营销总监 Amy Moler 的说法，所有这些功能都必须“信誉良好并遵守法律规定”。他们需要一种解决方案，帮助他们将营销工作定位到特定分店，并收集客户联系信息以用于未来的促销活动。
解决方案
HighFive Frozen Yogurt 在 Trumpia 上找到了他们想要的东西。当然，他们可以大规模发送短信和优惠券。但有了 Trumpia，他们还可以为每个地点创建单独的联系人数据库，这样每个分支机构都可以根据需要独立营销。他们通过为每个地点赋予自己独特的 textto-join 关键字，并根据客户发送短信以选择加入的关键字对其进行分类来实现这一点。使用这种策略，HighFive Frozen Yogurt 收集了超过 10,000 个手机号码，并且这个数字还在不断增加。
运营影响
数量效益
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