Infobip > 实例探究 > HF Group:数字化银行体验并扩大客户群

HF Group:数字化银行体验并扩大客户群

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技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 机器人 - 轮式机器人
适用行业
  • 金融与保险
  • 零售
适用功能
  • 采购
  • 销售与市场营销
用例
  • 机器间付款
  • 篡改检测
关于客户
HF Group 是肯尼亚最重要的全方位服务银行集团之一,其愿景是数字化并提供创新解决方案,以改善银行体验并减少分行内的等待时间
挑战
鼓励客户采用数字和移动银行渠道,避免因缺乏智能手机访问和数据连接而失去商机,并提高移动应用程序用户的安全性
解决方案
实施交钥匙业务消息传递平台来吸引和通知客户,使用 SMS 消息传递实时帐户活动和交易警报,引入一次性 PIN (OTP) 以提高安全性,允许客户通过 USSD 代码申请贷款,并与Infobip 提供商业沟通策略咨询服务
运营影响
  • The implementation of Infobip’s solution has been extremely successful for HF Group. The bank's mobile app is currently the leading banking app in Kenya. The digitalization and communication strategies have significantly increased digital and mobile channel adoption and reduced in-branch visits. The use of OTPs has not only increased the security of the platform but also decreased the number of fraudulent attempts on customer accounts. The USSD channel has become the preferred choice for customers to apply for loans. Encouraged by this success, the bank now plans to extend its USSD channel offering to other banking products and services, and to deploy channels such as 2-way SMS and chat apps like Viber, to engage and get closer to customers.
数量效益
  • 300% increase in the retail customer base
  • Over 320,000 OTPs were delivered via SMS within just seven weeks
  • More than 60,000 loan applications were received via USSD within three months of launch

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