实例探究 > Hamburg Süd Heightens Customer Service by Minding the Data Gap

Hamburg Süd Heightens Customer Service by Minding the Data Gap

公司规模
Large Corporate
国家
  • Germany
产品
  • e2open Bookings
  • e2open Logistics suite
技术栈
  • SaaS
  • Cloud-native platform
  • Data visualization
实施规模
  • Enterprise-wide Deployment
影响指标
  • Customer Satisfaction
  • Cost Savings
  • Productivity Improvements
技术
  • 功能应用 - 远程监控系统
  • 分析与建模 - 预测分析
  • 应用基础设施与中间件 - 数据可视化
适用功能
  • 物流运输
  • 商业运营
用例
  • 资产跟踪
  • 车队管理
  • 预测性维护
服务
  • 系统集成
  • 数据科学服务
  • 软件设计与工程服务
关于客户
Hamburg Süd is a container shipping company with a history spanning 150 years. Now part of Maersk, it operates as an independent entity with 250 offices in over 100 countries. The company offers custom-tailored logistics solutions to shippers, freight forwarders, and non-vessel-operating common carriers (NVOCCs). With approximately 700 vessels, 3.6 million units, and 400 ports served by the Maersk Group, Hamburg Süd provides access to the world’s largest vessel and container fleet. The company is known for its quality, reliability, and flexibility, and it is one of the many ocean carriers in e2open’s ocean carrier network.
挑战
Ocean carriers like Hamburg Süd need to provide timely in-transit status updates to their customers. These updates are often part of service-level agreements and are critical for minimizing delays, reducing costs, and maintaining smooth supply chain operations. However, the data required for these updates often comes from various parties, making it challenging to provide accurate and timely information. Previously, Hamburg Süd received monthly data-quality reports in PDF format, which only provided aggregated service level statistics and did not offer detailed insights into regional and local challenges. This limited the carrier's ability to improve operational efficiencies and service levels.
解决方案
Hamburg Süd collaborated with e2open to develop new analytics capabilities within the e2open Bookings platform. This included creating interactive visual dashboards that aggregate shipment event data, allowing Hamburg Süd to view its performance across all lanes and regions. The dashboards offer customizable views, enabling granular-level analysis of port activities and customer-specific needs. E2open's product management and development teams worked closely with Hamburg Süd to create dynamic, customized views for container shipments in-transit. These dashboards provide a comprehensive overview of shipment performance, reliability, and container status event reporting completeness. The new capabilities also include a measurement for submission timeliness, helping Hamburg Süd ensure timely updates to customers.
运营影响
  • Hamburg Süd's customer service teams now regularly review data to improve performance on specific lanes and shipments.
  • The company identified gaps in event message timeliness and took measures to resolve them, improving customer service levels.
  • The dashboards enable Hamburg Süd to brief senior leadership and show customers their performance metrics.
  • The carrier dashboard has become a vital tool for monitoring essential services and ensuring top-shelf customer service.
  • Leaders at Hamburg Süd have identified areas to reduce costs and improve speed, enhancing overall operational efficiency.
数量效益
  • Carrier event status performance increased from less than 50% to around 90%.
  • Specific event messages that previously took 24–48 hours to send are now sent within the industry benchmark of two hours.

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