Gusto 的人才团队利用 Gem 进行战略招聘并增强候选人体验
技术
- 基础设施即服务 (IaaS) - 云数据库
适用行业
- 设备与机械
- 石油和天然气
适用功能
- 采购
- 质量保证
用例
- 人员跟踪与监控
- 供应链可见性(SCV)
服务
- 测试与认证
关于客户
Gusto 是一家提供基于云的薪资、福利和人力资源管理软件解决方案的公司。他们的使命是“创造一个工作让生活更美好的世界”。虽然他们的核心产品是工资处理，但他们还提供一系列其他产品，涵盖医疗保险登记和管理、通勤福利、401k 缴款、工伤赔偿保险等。他们为超过 200,000 家中小企业提供服务。该公司拥有 1800 多名员工，在旧金山、丹佛、纽约、加拿大等地开展远程运营。
挑战
Gusto 是一款基于云的薪资、福利和人力资源管理软件解决方案，在招聘过程中面临着多项挑战。该公司的邀请团队正在寻求更好地了解指标，以了解其外展活动的成功情况并更加熟悉潜在客户的兴趣和投资。他们还希望改善渠道顶部的多元化工作，并需要一个合格人才的数据库，以避免从头开始每次新的搜索。此外，他们希望根据之前的空缺职位来预测新的工作要求将如何发挥作用，以便对每一次新的搜索都更加深思熟虑和有目的。当公司的客户群在新冠疫情期间增长了两倍时，这些挑战变得更加严重，因此需要更多的人才来支持不断增加的客户群。
解决方案
Gusto 的 Invite 团队转向 Gem，这是一个平台，允许他们对消息进行 A/B 测试，发现最佳外展实践以提高响应率，并发现是什么激励和激励潜在候选人。 Gem 提供了对全渠道人口统计数据的可见性，以发现团队可以努力缓解的管道中的瓶颈，从而增强整个候选人体验。该团队使用 Gem 的候选人重新发现功能在 CRM 中挖掘经过审查且多样化的人才，最终缩短了招聘时间。利用 Gem 的通过率和预测数据，Invite 团队能够与其招聘经理建立更牢固的战略合作伙伴关系。 Gem 的分析使 Gusto 能够更好地了解漏斗代表性，从而使团队能够识别特定阶段代表性不足的群体。该团队还在采购时使用 Gem 进行漏斗顶部活动，全周期招聘人员使用它来掌握管道中的活跃候选人。
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