Iris > 实例探究 > 改变跑步方式：阿迪达斯 UltraBOOST X 活动

改变跑步方式：阿迪达斯 UltraBOOST X 活动

适用功能

关于客户

客户是阿迪达斯，一个以其运动鞋和服装而闻名的运动品牌。

挑战

阿迪达斯希望改变人们在跑步方面注重风格而非实质的观念，并将 UltraBOOST X 打造成他们的高性能系列产品。

解决方案

其创意是展示 UltraBOOST X 的独特功能并突出跑步的变革力量。我们开发了一系列 2D 和 3D 资产来说明跑步者与其城市环境的关系。邪教演员兼摄影师科尔·斯普罗斯 (Cole Sprouse) 受邀拍摄此次广告大片，提供全球曝光度。

运营影响

The innovative marketing strategy resulted in a significant increase in the visibility and awareness of the UltraBOOST X shoe. The campaign successfully changed the perception of adidas as a brand that is more than just style, highlighting its commitment to performance and innovation. The use of 2D and 3D assets effectively communicated the unique features of the shoe and its benefits for female runners. The involvement of Cole Sprouse in the campaign also helped to reach a wider audience and drive global exposure of the product. The high-impact hero film further enhanced the campaign's reach and impact, effectively conveying the 'Greater Every Run' concept.

数量效益