Google Analytics 360 和 BigQuery 为 Skyscanner 提高效率和洞察力
公司规模
1,000+
地区
- Europe
国家
- United Kingdom
产品
- Google Analytics 360
- Google BigQuery
- Tableau
- Python
技术栈
- Google Analytics 360
- Google BigQuery
- Tableau
- Python
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 实时分析
适用功能
- 商业运营
- 销售与市场营销
用例
- 质量预测分析
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Skyscanner 是一家全球领先的旅游搜索公司，提供全球航班、酒店和租车服务。该公司成立于 2003 年，每月通过其网站和移动应用程序帮助超过 4000 万人找到最佳旅行选择。该公司总部位于英国爱丁堡。Skyscanner 致力于更好地了解客户并优化其产品以提供最佳服务。
挑战
Skyscanner 是一家领先的全球旅游搜索公司，该公司希望更深入地了解匿名客户的行为。他们渴望深入挖掘数据，以获得更多洞察并进一步优化其产品。Skyscanner 希望深入了解特定市场、设备类型和营销渠道。此外，公司内的某些团队希望了解各个网站功能的性能。他们需要了解与特定功能的交互对转化率的影响程度。最后，该公司希望创建详细的群组，以了解用户在一段时间内如何与 Skyscanner 互动。
解决方案
Skyscanner 选择通过将 Analytics 360 与 Google BigQuery 集成来满足所有这些需求。这种集成已成为整个企业许多详细调查的起点。例如，分析师和工程师现在运行群组分析，以了解用户返回 Skyscanner 的频率，以及哪些渠道在客户旅程的哪个部分最有效。将 BigQuery 与 Tableau 和 Python 等工具结合使用还可以提供比以往更快的速度和效率。为了最大限度地降低成本，他们使用 Python 脚本自动聚合到新的、更小的表中，这些表的查询成本要低得多。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Leading Tools Manufacturer Transforms Operations with IoT
Stanley Black & Decker required transparency of real-time overall equipment effectiveness and line productivity to reduce production line change over time.The goal was to to improve production to schedule, reduce actual labor costs and understanding the effects of shift changes and resource shifts from line to line.
Case Study
IoT Data Analytics Case Study - Packaging Films Manufacturer
The company manufactures packaging films on made to order or configure to order basis. Every order has a different set of requirements from the product characteristics perspective and hence requires machine’s settings to be adjusted accordingly. If the film quality does not meet the required standards, the degraded quality impacts customer delivery causes customer dissatisfaction and results in lower margins. The biggest challenge was to identify the real root cause and devise a remedy for that.
Case Study
Jaguar Land Rover Speeds Order-to-Cash Cycle
At Jaguar Land Rover, vehicles physically move around the facility for testing, configuration setting, rework and rectification, leading to a longer search time to get each vehicle to its next process facility. The main goal is to minimize the vehicles' dwell time between end of line and the delivery chain which was previously a manually intensive process. Jaguar Land Rover's goal was to build on the success of an earlier RFID project and improve the efficiency of delivering vehicles to meet dealer orders.
Case Study
Improve Postal Mail and Package Delivery Company Efficiency and Service
Postal mail and package delivery company wanted to replace legacy yard management system, increase inbound and outbound yard velocity, improve priority parcel delivery time and accuracy, reduce workload and overtime, reduce driver detention and measure performance and utilization of yard resources.
Case Study
Hospital Management Solution
The Oncology Diagnosis and Treatment Center of Brasov wanted to give patients as much freedom to roam as possible, while at the same time ensuring optimal patient safety and security. The centre was in need of an adequate wireless voice communication and messaging solution that would give patients the confi dence that medical staff is always on call, and reduce stress levels of nurses and doctors when called in case of urgent need.
Case Study
Worker Tracking & Safety Monitoring in Construction
One of the main challenges facing the technology was to create a network within underground tunnels and another was to provide products that can withstand harsh working environment. The team used amplifiers to enhance bandwidth and Litum produced IP67-rated hardware that is durable for harsh working conditions.
