Global Leader in Media and Market Research Boosts Customer Satisfaction
公司规模
1,000+
国家
- Worldwide
产品
- BigMemory Max
技术栈
- In-memory data management
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
The customer is a leading ad tracking and market research firm that provides insight into the watching and buying habits of an estimated 10 million global consumers. Ad agencies and brand marketers rely on the company’s online measurement tools to maximize the effectiveness of fast-moving Internet advertising campaigns. The company's customers retrieve campaign performance reports through a web portal, which in turn queries a diskbound database to compile reports from tens of terabytes of ad-tracking data.
挑战
The company provides insight into the watching and buying habits of an estimated 10 million global consumers. Ad agencies and brand marketers rely on the company’s online measurement tools to maximize the effectiveness of fast-moving Internet advertising campaigns, so it’s critical that the company deliver ad performance reports quickly. Customers retrieved campaign performance reports through a web portal, which in turn queried a diskbound database to compile reports from tens of terabytes of ad-tracking data. However, customer satisfaction took a hit when slowdowns in data access began to degrade system performance. In some cases, customers had to wait as long as 20 seconds for campaign reports — an eternity in today’s need-itnow world. Even more troubling, slow database access caused an internal security system to time out on more than 50% of queries, and the problem only got worse as data volumes grew.
解决方案
The company needed a solution that would both accelerate data access and effectively manage fast-flowing, rapidly growing online campaign data. Following a successful Proof-of-Concept (POC) implementation, the company decided to use Terracotta BigMemory as an in-memory data management solution for daily data feeds. Every 24 hours, BigMemory’s in-memory store is refreshed with 200GB of fresh results (the data is also written to a database). The solution makes extensive use of BigMemory’s simple, powerful Search API, which supports complex, high-performance queries on large in-memory datasets.
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Leading Tools Manufacturer Transforms Operations with IoT
Stanley Black & Decker required transparency of real-time overall equipment effectiveness and line productivity to reduce production line change over time.The goal was to to improve production to schedule, reduce actual labor costs and understanding the effects of shift changes and resource shifts from line to line.
Case Study
Jaguar Land Rover Speeds Order-to-Cash Cycle
At Jaguar Land Rover, vehicles physically move around the facility for testing, configuration setting, rework and rectification, leading to a longer search time to get each vehicle to its next process facility. The main goal is to minimize the vehicles' dwell time between end of line and the delivery chain which was previously a manually intensive process. Jaguar Land Rover's goal was to build on the success of an earlier RFID project and improve the efficiency of delivering vehicles to meet dealer orders.
Case Study
Improve Postal Mail and Package Delivery Company Efficiency and Service
Postal mail and package delivery company wanted to replace legacy yard management system, increase inbound and outbound yard velocity, improve priority parcel delivery time and accuracy, reduce workload and overtime, reduce driver detention and measure performance and utilization of yard resources.
Case Study
Hospital Management Solution
The Oncology Diagnosis and Treatment Center of Brasov wanted to give patients as much freedom to roam as possible, while at the same time ensuring optimal patient safety and security. The centre was in need of an adequate wireless voice communication and messaging solution that would give patients the confi dence that medical staff is always on call, and reduce stress levels of nurses and doctors when called in case of urgent need.
Case Study
Worker Tracking & Safety Monitoring in Construction
One of the main challenges facing the technology was to create a network within underground tunnels and another was to provide products that can withstand harsh working environment. The team used amplifiers to enhance bandwidth and Litum produced IP67-rated hardware that is durable for harsh working conditions.
Case Study
Samsonite Track&Go
Travellers spend their lives discovering new places and meeting new people from all around the world. It can be such a wonderful experience, but sometimes it can turn into a disaster when your luggage gets lost. In 2014 alone, more than 24 million pieces of baggage were lost. Fortunately, 95% of them were found and returned to their owners. However, that leaves more than 1 million items of baggage that have never been recovered.
