Global CPG giant achieved mass personalized customer engagement for enhanced brand loyalty and product innovation
产品
- Blueocean Market Intelligence platform
技术栈
- Data Analytics
- Data Visualization
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 大数据分析
- 应用基础设施与中间件 - 数据可视化
适用行业
- 消费品
适用功能
- 产品研发
- 销售与市场营销
服务
- 数据科学服务
关于客户
The customer is a leading company in the Consumer Goods and Services industry. The company was facing challenges in accessing detailed insights into customer behavior, preferences, and need states. They were relying on primary MR data, which was not providing them with the depth of information they required. The company wanted to enrich their existing consumer database using social data and map it to DB. They also wanted to use the platform for direct marketing and 1:1 customer mapping. The company was looking for a solution that could provide them with detailed insights into key attributes such as need states and consumer preferences, and opportunities for product innovation.
挑战
The client, a leading CPG company, had limited access to customer behavior, preferences, and need states based on primary MR data. They wanted detailed insights into key attributes such as need states and consumer preferences, opportunities for product innovation, enriching the existing consumer database using social data and mapping it to DB, and using the platform for direct marketing and 1:1 customer mapping. The challenge was to define the exact requirements which the solution should fulfill, identify different demand spaces for client products and attributes, and configure the platform based on client needs.
解决方案
Blueocean Market Intelligence team conducted a series of workshops to define the exact requirements which the solution should fulfill. The scope of the workshop included business users, type of insights, type of profiles need to be mapped, type of business questions/hypothesis the insights and the platform should provide. They identified different demand spaces for client products and attributes. They leveraged Blueocean Market Intelligence proprietary ontologies to generate data from digital platforms. They configured the platform based on client needs and enhanced visualization options for the client to drill-down and identify opportunities to engage and act.
运营影响
数量效益
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