佐治亚水族馆：利用 IBM Marketing Cloud 发送个性化电子邮件
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- IBM Marketing Cloud
技术栈
- Email Marketing
- Lead Management
- Mobile Engagement
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 教育
适用功能
- 销售与市场营销
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
佐治亚州亚特兰大的佐治亚水族馆拥有超过 1000 万加仑的水，拥有最大的水生动物收藏。佐治亚水族馆的使命是成为一个娱乐、教育和科学机构，提供最高标准的展览和项目；提供引人入胜和令人兴奋的游客体验，促进全球水生生物多样性的保护。佐治亚水族馆是动物园和水族馆协会和海洋哺乳动物公园和水族馆联盟的认证成员。
挑战
佐治亚水族馆是世界上最大的水族馆，它希望通过电子邮件渠道加强与游客、赞助商和捐赠者的关系。然而，沟通存在差距，数据被困在孤岛中。仅有一人的数字营销团队的任务不仅是留住忠实粉丝、提供持续的价值和增加收入，还要证明引入额外资源的好处。团队需要确定水族馆的关键人物，并将其与水族馆的主要目标相匹配。他们还需要重新设计新闻稿模板，使其适合移动设备，并研究读者的行为，以创建更有针对性的对话。
解决方案
IBM 帮助佐治亚水族馆的营销团队开始使用自动化程序、偏好中心和报告来帮助启动和执行三个不同的培育活动。这些活动针对水族馆的关键人物 - 门票购买者和活动参与者（非会员）、会员/通行证持有者、海洋协会和捐赠者。这些活动的重点是获取/欢迎、忠诚度、续订和重新激活。该团队首先重新设计了新闻稿模板以使其适合移动设备，并研究读者的行为以创建更有针对性的对话。随着势头的增强，水族馆开始使用自动化程序、偏好中心和报告来帮助启动和执行三个不同的活动。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
IoT platform Enables Safety Solutions for U.S. School Districts
Designed to alert drivers when schoolchildren are present, especially in low-visibility conditions, school-zone flasher signals are typically updated manually at each school. The switching is based on the school calendar and manually changed when an unexpected early dismissal occurs, as in the case of a weather-event altering the normal schedule. The process to reprogram the flashers requires a significant effort by school district personnel to implement due to the large number of warning flashers installed across an entire school district.
Case Study
Revolutionizing Medical Training in India: GSL Smart Lab and the LAP Mentor
The GSL SMART Lab, a collective effort of the GSL College of Medicine and the GSL College of Nursing and Health Science, was facing a challenge in providing superior training to healthcare professionals. As clinical medicine was becoming more focused on patient safety and quality of care, the need for medical simulation to bridge the educational gap between the classroom and the clinical environment was becoming increasingly apparent. Dr. Sandeep Ganni, the director of the GSL SMART Lab, envisioned a world-class surgical and medical training center where physicians and healthcare professionals could learn skills through simulation training. He was looking for different simulators for different specialties to provide both basic and advanced simulation training. For laparoscopic surgery, he was interested in a high fidelity simulator that could provide basic surgical and suturing skills training for international accreditation as well as specific hands-on training in complex laparoscopic procedures for practicing physicians in India.
Case Study
Implementing Robotic Surgery Training Simulator for Enhanced Surgical Proficiency
Fundacio Puigvert, a leading European medical center specializing in Urology, Nephrology, and Andrology, faced a significant challenge in training its surgical residents. The institution recognized the need for a more standardized and comprehensive training curriculum, particularly in the area of robotic surgery. The challenge was underscored by two independent studies showing that less than 5% of residents in Italian and German residency programs could perform major or complex procedures by the end of their residency. The institution sought to establish a virtual reality simulation lab that would include endourological, laparoscopic, and robotic platforms. However, they needed a simulator that could replicate both the hardware and software of the robotic Da Vinci console used in the operating room, without being connected to the actual physical console. They also required a system that could provide both basic and advanced simulation training, and a metrics system to assess the proficiency of the trainees before they performed surgical procedures in the operating theater.
Case Study
Edinburgh Napier University streamlines long-distance learning with Cisco WebEX
• Geographically dispersed campus made in-person meetings costly and inconvenient.• Distance-learning programs in Malaysia, India, and China required dependable, user-friendly online tools to maximize interaction in collaborative workspaces.• Virtual learning environment required a separate sign-in process, resulting in a significant administrative burden for IT staff and limited adoption of collaboration technology.
Case Study
8x increased productivity with VKS
Before VKS, a teacher would spend a lot of time showing a group of 22 students how to build a set of stairs within a semester of 120 hours. Along with not leaving the teacher much time to provide one-on-one support for each student to properly learn carpentry, it also left a considerable amount of room for error. Key information would be misinterpreted or lost as the class was taught in the typical show-and-tell way.
Case Study
Scalable IoT Empowering GreenFlex's Sustainable Growth
GreenFlex, a company that supports sustainable development, decarbonization, and energy efficiency, faced several challenges in its quest to expand its business. The company needed to deploy a robust and sustainable IoT technology to support its growth. It was crucial for them to monitor and control devices at customer sites in a safe and reliable manner. They also needed to integrate devices across a range of communication protocols and gather and act on data to meet efficiency targets. GreenFlex had previously built IoT capabilities into its digital platform, GreenFlexIQ, to monitor and manage customer sites remotely. However, they soon realized that they needed a new platform to support their ambitions. They needed a platform that could scale to connect more devices for production management and make it easier for the operations team to manage devices in the field.
