通过集中分析更深入地了解整个组织的损益情况
公司规模
1,000+
地区
- America
国家
- United States
产品
- IBM Cognos Business Intelligence
技术栈
- IBM Cognos Business Intelligence
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 实时分析
适用行业
- 消费品
用例
- 需求计划与预测
- 质量预测分析
服务
- 数据科学服务
关于客户
WD-40 公司是一家总部位于圣地亚哥的全球营销组织。该公司致力于通过开发和销售解决全球 176 多个国家/地区车间、工厂和家庭问题的产品来创造积极持久的回忆。作为向全球零售商提供领先工业和消费品品牌的供应商，WD-40 公司拥有复杂的内部财务状况，拥有多家国际子公司，并以不同粒度级别存储客户和 SKU 数据。
挑战
WD-40 公司是一家全球营销组织，由于数据保存在不同的系统中，它在分析其损益 (P&L) 时面临巨大挑战。由于无法清晰地了解客户、地区或库存单位 (SKU) 的损益情况，决策受到了阻碍。该公司内部财务状况复杂，拥有多家国际子公司，客户和 SKU 数据存储在不同粒度级别，因此分析不同业务部门的损益情况极具挑战性。了解特定客户、地区或 SKU 的盈利能力是一个费力的手动过程，而且在大多数情况下，定期进行这种分析实在太耗时了。
解决方案
为了解决这一挑战，WD-40 公司聘请了 IBM 顶级业务合作伙伴 Aviana 来帮助开发解决方案。Aviana 团队构建了一个数据集市，将损益数据集中到单一事实来源，从而能够使用 IBM Cognos Business Intelligence 进行快速分析和报告。该解决方案帮助 WD-40 公司的财务团队比以前更深入地了解业务绩效 - 提供按 SKU 和客户、按地区和销售组以及按不同聚合级别划分的盈利能力洞察。它还使用户能够分析毛利率、贡献和销售成本 (COGS)。
运营影响
数量效益
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