Xtremepush > 实例探究 > Funstage partner with Xtremepush to increase engagement and drive conversion rates

Funstage partner with Xtremepush to increase engagement and drive conversion rates

公司规模

1,000+

国家

Worldwide

产品

Xtremepush platform

技术栈

Push notification
Web Push
Inbox

实施规模

Enterprise-wide Deployment

影响指标

Customer Satisfaction
Revenue Growth

技术

平台即服务 (PaaS) - 连接平台

适用功能

销售与市场营销

服务

软件设计与工程服务
系统集成

关于客户

Funstage is a multi-platform gaming service provider offering synchronous play on mobile apps, social networks and other web-based technologies to gamers around the world. Funstage is a subsidiary of Greentube Internet Entertainment Solutions GmbH. Greentube, the global interactive business unit of NOVOMATIC, is the leading full-service provider in the online and mobile gaming sector and a pioneer in the development and provision of state-of-the-art gaming solutions. GameTwist, one of the largest games provided by Funstage and with over 4,000,000 players a month, it is one of the largest online gaming communities worldwide.

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挑战

Funstage, a multi-platform gaming service provider, faced the challenge of engaging their users across app and web, maintaining engagement with their users and determining the most effective engagement channels across all of their platforms. They required a multi-channel analytics and engagement marketing platform in order to integrate into existing systems and platforms, execute multi-channel campaigns through one platform, increase engagement through new channels and innovative campaigns, compare engagement channels through a/b testing, deliver multi-language campaigns, and analyse and compare results of multi-channel campaigns.

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解决方案

Funstage partnered with Xtremepush to use their platform for engaging users on their website, mobile site and app. They utilized a number of engagement channels on the Xtremepush platform including push notifications, web push notifications, and the Xtremepush Inbox. They also utilized a number of additional features on the Xtremepush platform including easy integration, segmentation, multi-language campaigns, and A/B testing. The Xtremepush platform enabled Funstage to create and deliver campaigns through personalised, targeted push messages, engage with their web users regularly and with multi-language campaigns, and increase the sign-up rate of registrations for their newsletter.

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运营影响

Funstage was able to easily integrate Xtremepush into their web and app with one SDK.
Through highly targeted messaging, Funstage introduced a frictionless solution to their users.
Funstage was able to build and monitor user profiles and integrate Xtremepush with their own back-end segmentation tools.
Funstage was able to create multi-language campaigns at the same time in the same place.
Funstage was able to link campaign performance to their own platform performance data to get an improved insight into well-performing content.

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数量效益

27% lower bounce rate compared to other direct communication channels
20% Increase in session duration on Funstage platform for users from Xtremepush App & Web Push channels
50% Higher purchase conversion rate from Web Push Campaigns
100% Increase in average rate of payment from Xtremepush channels
25% Increase in push notification open rates compared to previous push supplier Parse

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Funstage partner with Xtremepush to increase engagement and drive conversion rates

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