Fox Networks Group Efficiently Monetizes Content
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- ActiveMatrix BusinessWorks
- TIBCO Enterprise Message Service
技术栈
- Business Intelligence Tools
- Messaging Middleware
- Data Integration Platform
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 系统集成
- 培训
关于客户
Fox Networks Group is a leading media company that operates a wide range of entertainment, sports, and news channels. The company is known for its innovative approach to content distribution and monetization. With a diverse portfolio of channels and a global audience, Fox Networks Group faces the challenge of staying ahead in a rapidly changing media landscape. The company aims to leverage advanced technology solutions to enhance its content delivery, improve viewer engagement, and optimize its operational efficiency. By adopting cutting-edge tools and platforms, Fox Networks Group seeks to maintain its competitive edge and continue delivering high-quality content to its audience.
挑战
Market dynamics have been changing rapidly, with more people finding non-traditional distribution channels and becoming 'cord cutters.' The challenge for Fox Networks Group was to figure out where these viewers are and monetize their content accordingly. To achieve this, they needed to break down data silos, including third-party data, and leverage business intelligence tools to allow their business partners to work more effectively and efficiently. They also had a diverse array of legacy applications and different types of data repositories, necessitating the selection of best-of-breed tools for each layer of their platform.
解决方案
Fox Networks Group chose TIBCO's ActiveMatrix BusinessWorks integration platform and TIBCO Enterprise Message Service messaging middleware to address their challenges. TIBCO was recommended by a consulting firm and was selected for its functional fit, speed-to-market, and cost-benefit perspective. TIBCO's team worked closely with Fox Networks Group to understand their business and challenges, helping them move towards self-sufficiency. The solution involved setting up an expandable, flexible platform that allows Fox Networks Group to move forward on near-term needs and expand into unstructured data sets. This platform enables the company to gather data from various distribution systems, monetize content in a dynamic marketplace, and promote content more effectively.
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