Appier > 实例探究 > 台塑光学:利用人工智能优化客户满意度和零售机会

台塑光学:利用人工智能优化客户满意度和零售机会

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技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 传感器 - 光学传感器
适用行业
  • 零售
适用功能
  • 销售与市场营销
用例
  • 篡改检测
  • 资产跟踪
服务
  • 数据科学服务
  • 系统集成
关于客户
台塑眼镜是台湾最大的连锁眼镜公司,瞄准年轻人群,让产品研究和选择更容易在线进行。
挑战
客户希望整合线下和线上数据,分析和细分客户,并实施线上到线下的营销策略。
解决方案
Appier的AI平台整合线上线下数据,进行RFM分析,生成定制标签,实现个性化多渠道营销。
运营影响
  • The partnership with Appier and the adoption of its AI solutions, AIXON and AIQUA, allowed Formosa Optical to effectively integrate its online and offline data, providing valuable insights into customer preferences and behaviors. This enabled the company to precisely segment its customers based on their preferences and needs, and target them with personalized messages across multiple channels. The AI-driven approach also facilitated the implementation of an effective online-to-offline marketing strategy, moving customers from online discovery to offline purchases. This not only improved the customer experience but also optimized the company's marketing strategy, leading to increased conversions and customer satisfaction.
数量效益
  • Integration of all online and offline data
  • Generation of 800+ custom labels for customer segmentation
  • Increase in EDM open rate and click-through rate

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