对于 GUESS 来说，Cloudinary 消除了猜测，提供了最佳购物体验
公司规模
1,000+
地区
- America
国家
- United States
产品
- Cloudinary
技术栈
- Adobe Scene7
- FTP
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 服装
适用功能
- 商业运营
- 销售与市场营销
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 软件设计与工程服务
关于客户
GUESS? Inc. 设计、营销、分销和授权一系列现代服装、牛仔布、手袋、手表、眼镜、鞋类和其他相关消费品。GUESS 产品通过品牌 GUESS 商店、全球百货商店和专卖店以及覆盖 55 个国家的电子商务网站进行销售。GUESS 网站充当虚拟店面，既销售其产品，又推广其品牌。这些网站以易于浏览的体验展示 GUESS 产品，让客户可以查看和购买其服装和配饰系列。
挑战
GUESS 依靠 Adobe Scene7 来管理其在线商店的图片。然而，Scene7 是一款依赖 Flash 的产品，它使工作流程和现代技术更新更具挑战性。随着现代浏览器逐步淘汰 Flash，GUESS 开发人员难以为客户提供高质量的网络体验。GUESS 使用的系统非常不稳定，经常出现瓶颈。图片上传会失败，照片编辑器必须裁剪照片，留出多余的空白，以确保它们在网站上正确显示。有时，图像在网络上呈现后看起来不如原始图像清晰和高保真。这些挑战不仅对开发团队来说是个大问题。它们也让潜在客户感到沮丧。图像越大，页面加载时间越慢，访问者也会不必要地占用带宽。
解决方案
GUESS 进行了全球迁移，在其工作流程中用 Cloudinary 取代了 Adobe Scene7。一旦在 GUESS 摄影棚拍摄图像或在 Photoshop 中创建图像，就可以通过 FTP 直接批量上传到 G-Image——这是一种定制的自主解决方案，通过 API 充当 Cloudinary 的管道。此过程允许对图像进行正确的分类和标记。然后使用 Cloudinary 自动化来调整图像 URL，GUESS 能够确保所有图像都针对大小、格式进行了优化，并正确呈现，无论使用哪种设备或浏览器。GUESS 上传每张图片的单一版本，并使用 Cloudinary 根据视口、浏览器和其他因素自动缩放图像，而无需太多手动干预。这比以前的解决方案容易得多，以前的解决方案需要摄影棚执行额外的步骤，例如自定义裁剪和填充，以确保图像正确显示。
运营影响
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