Klipfolio > 实例探究 > Flight Network Democratizes its Data with Klipfolio

Flight Network Democratizes its Data with Klipfolio

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公司规模
200-1,000
地区
  • America
国家
  • Canada
产品
  • Klipfolio
技术栈
  • Business Intelligence Tools
实施规模
  • Enterprise-wide Deployment
影响指标
  • Digital Expertise
  • Productivity Improvements
技术
  • 分析与建模 - 实时分析
适用功能
  • 销售与市场营销
用例
  • 实时定位系统 (RTLS)
服务
  • 数据科学服务
关于客户
Flight Network is the largest Canadian-based online travel company, specializing in providing global travelers with the lowest-price airfares, hotels, vacation packages, and car rentals. It was formed in 2005 and has grown to become the largest Canadian-owned online travel agency in Canada, and second most visited behind only Expedia. The company has traditionally done this through their unique ability to offer the best prices. Flight Network has more than 350 employees around the world, over 2 million customers, and millions of visitors to its site each month.
挑战
Flight Network, the largest Canadian-based online travel company, was facing a challenge with the increasing shift of booking travel to mobile platforms. Consumers were demanding better services and convenience from the travel companies they do business with. Flight Network felt they needed to improve the entire travel experience and increase convenience in order to cement their status as Canada’s largest locally-owned online travel agency. The company's data was originally only accessible to a select group of analysts, which limited the company's ability to quickly respond to data queries and make data-driven decisions.
解决方案
Flight Network adopted Klipfolio, a business intelligence tool, to democratize its data and improve its overall performance. The first step was data democratization, which involved making data accessible to all relevant personnel, not just a select group of analysts. This allowed for a more efficient response to data queries and enabled data-driven decision making across the company. Klipfolio was chosen for its quick, affordable, and cost-effective features, as well as its ability to connect to a data source without any help from an IT department.
运营影响
  • Flight Network was able to see how each marketing channel is performing, allowing for quick identification of significant drops in conversions.
  • The company was able to improve its overall performance through data democratization.
  • The use of Klipfolio eliminated the need for constant data queries to a select group of analysts, freeing up their time for more strategic tasks.

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