Infobip > 实例探究 > Flamingo:利用数字联络中心解决方案转变客户服务

Flamingo:利用数字联络中心解决方案转变客户服务

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技术
  • 网络与连接 - NFC
  • 传感器 - 液位传感器
适用行业
  • 消费品
  • 零售
适用功能
  • 采购
  • 销售与市场营销
用例
  • 对话机器人
  • 语音识别
服务
  • 云规划/设计/实施服务
关于客户
Flamingo 是一家哥伦比亚零售公司,在全国拥有多家商店。他们通过网上商店和金融服务扩展了业务,目前为 530 万客户提供服务。
挑战
当全球大流行来袭时,Flamingo 呼叫中心的客户咨询量增加,并发现很难保持与以前相同的客户满意度和服务质量水平。由于重复的查询、耗时的语音通话以及难以理解客户的需求,客服人员感到不知所措。这导致了客户的负面反馈和对轻松获取实时信息的渴望。
解决方案
Flamingo 实施了 Infobip 的数字联络中心解决方案 Conversations,并构建了一个自助服务聊天机器人。他们专注于金融服务客户,并推出 WhatsApp 作为新的客户服务渠道。借助 Conversations,客服人员可以使用单一视图解决方案来访问正在进行的对话、完整的聊天历史记录和客户详细信息。他们还设置了 WhatsApp 关键字聊天机器人来卸载简单的查询,并在需要时将客户重定向到现场客服人员。
运营影响
  • The implementation of Infobip's contact center solution led to significant operational improvements for Flamingo. The company was able to meet the new customer demand brought on by the pandemic, expanding its contact center from 8 agents to 28. The introduction of new chat channels and a WhatsApp chatbot, along with a single interface for agents to access all relevant data, resulted in improved customer satisfaction and agent productivity. The company also saw reduced costs associated with voice calls, improved first contact resolution, and faster response times. The higher sales and positive customer reviews are a testament to the company's fast and convenient customer service. The agents also appreciated the user-friendly and easy-to-onboard solution.
数量效益
  • 11% increase in online sales conversion rate, from approximately 2% to 13%
  • 18% increase in NPS score, with a 21% growth in April and an additional 39% in June
  • Customer survey ratings improved from 1-3 stars to an average of 4 or 5 stars

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