Infobip > 实例探究 > 农场超市:利用 WhatsApp Business 聊天机器人增强客户体验并降低成本

农场超市:利用 WhatsApp Business 聊天机器人增强客户体验并降低成本

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适用行业
  • 农业
  • 零售
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 农场监控与精准农业
关于客户
Farm Superstores 是沙特阿拉伯领先的零售公司,拥有 90 家分店,产品种类繁多。他们最近推出了应用程序和忠诚度计划,以覆盖更大的客户群。
挑战
Farm Superstores 希望扩大业务,但面临客户服务部门超负荷、缺乏足够的客户行为数据以及客户体验未优化等挑战。
解决方案
Farm Superstores 使用 Infobip Answers 实施了 WhatsApp Business 聊天机器人,以提供全天候支持并回答常见问题。他们还使用 Infobip Moments 发送个性化更新来吸引客户。对话和答案的集成改善了客服人员和客户的体验。
运营影响
  • The implementation of a WhatsApp Business chatbot created personalized experiences for Farm Superstores’ customers, enabling the retailer to provide support and updates 24/7. Leveraging WhatsApp as an all-encompassing hub of information and updates led to a reduced number of customer queries. The company also experienced increased customer engagement, satisfaction, and brand awareness. The chatbot solution not only improved the customer experience but also significantly reduced operational costs, leading to a more efficient and effective customer service operation.
数量效益
  • 60% reduction in operational costs
  • 4% increase in revenue during the first three months of adoption

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