ESET 通过 AI 销售助手提高销售效率
技术
- 网络安全和隐私 - 端点安全
适用行业
- 国家安全与国防
适用功能
- 销售与市场营销
关于客户
ESET是一家拥有30年历史的全球IT安全软件和服务公司。该公司为全球企业和消费者开发行业领先的 IT 安全软件和服务。 ESET 的产品系列包括端点安全、加密和双因素身份验证的解决方案。这些高性能、易于使用的产品让个人和企业可以安心地享受其技术的全部潜力。 ESET 从事技术行业，拥有独特的销售结构，没有专门的销售开发团队。
挑战
ESET 是一家全球 IT 安全软件和服务公司，其销售结构面临着独特的挑战。与许多企业不同，ESET 没有专门的销售开发团队 (SDR)。相反，潜在客户在传递给销售团队之前先通过营销计划进行资格鉴定。这种设置导致潜在销售线索在销售漏斗中停滞不前，从而导致销售合格销售线索的数量减少。缺乏专门的团队来吸引和鉴定潜在客户意味着会错过潜在的机会，并且销售团队无法专注于感兴趣的买家。
解决方案
ESET 实施了 Conversica AI 销售助手来应对这一挑战。人工智能助手会通过网站、网络研讨会、内容下载和活动联系那些表现出参与度的潜在客户。它通过个性化的双向对话来验证和鉴定每个潜在客户的资格。一旦潜在客户表达兴趣，人工智能助手就会将销售合格线索 (SQL) 传递给销售代表进行跟进。该解决方案使销售团队能够专注于感兴趣的买家，而不是将时间浪费在可能永远不会回复电话或电子邮件的潜在客户上。此外，在人工智能助手的帮助下，客户数据库可以保持最新状态，该助手可以吸引旧的潜在客户并更新联系信息。
运营影响
数量效益
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