Ensuring Merchandising Compliance from 35,000 Feet
公司规模
1,000+
地区
- America
国家
- United States
产品
- RetailNext Merchandising Solution
技术栈
- Image Snapshots
- Annotated Notes
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 功能应用 - 库存管理系统
- 功能应用 - 远程监控系统
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 库存管理
- 远程控制
- 零售店自动化
服务
- 软件设计与工程服务
- 系统集成
关于客户
Lolli and Pops is a purveyor of sweetness whose stores are stocked to the rafters with sweets from around the world, sourced from both famed producers and local artisans, changing daily based on batch size and availability. Lolli and Pops measures the quality of its sweets not only by their origin, but by the memories they evoke and the smiles they create. The teams in over 40 locations across the United States are committed to sweetening their customers’ day.
挑战
As the vice president of product at Lolli and Pops, Jessica Mennella leads the buying team and is responsible for much of the visual merchandising at the company’s stores across the United States. Each store location has a wide selection of confectionery SKUs, and for its scooped sweets and bulk items, stores have up to 350 bins or more. Re-assorting and setting the stores can be a difficult challenge, involving many meetings with Jessica’s planning team, and often requiring a lot of travel. On a flight from Chicago to San Francisco, Jessica found herself chatting online with her planner. As they discussed 10-15 stores, each with a slightly different layout that had been planned to roughly 80 percent, they struggled to finish and to fine-tune the layout, facing issues like where to visually place dark chocolates in a store filled with sours.
解决方案
The RetailNext merchandising solution allowed Jessica to observe snapshots of stores, displays, fixtures, and product assortment. Despite low-bandwidth airplane Wi-Fi, Jessica was able to go in-store and see how stores were laid out, pulling up still image snapshots from the locations, taking screenshots, and emailing the images –annotated with notes -to her planner. Upon arrival, Jessica and her planner had finished the exercise, finalizing the merchandising layout in every store.
运营影响
数量效益
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