个性化参与和读者忠诚度：《哈佛商业评论》复杂中文案例研究
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 条码阅读器
适用行业
- 水泥
- 教育
适用功能
- 产品研发
- 销售与市场营销
用例
- 楼宇自动化与控制
- 库存管理
服务
- 培训
关于客户
哈佛商业评论综合中文版是一家总部位于台湾的杂志/期刊出版公司。他们提供各种学习内容，旨在帮助中文受众在不可预测和不断变化的环境中取得成功。
挑战
哈佛商业评论综合体中文版希望通过社交渠道与读者保持密切联系，吸引读者回到其网站以增加订阅量。
解决方案
HBR 采用了 Appier 的 BotBonnie 对话式营销平台，并将 HBR LINE 官方帐户转变为定制的微型 CRM 平台。他们利用BotBonnie的账户绑定功能，让用户绑定会员数据并访问定制的LINE菜单功能。 HBR 还利用 BotBonnie 的帐户绑定和每日签到套件发起了“HBR 100 阅读挑战”活动，以吸引 LINE 上的读者。
运营影响
数量效益
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