MindTickle > 实例探究 > Endologix Drives Engagement, Reduces Time to Certification with Data-Driven Sales Enablement

Endologix Drives Engagement, Reduces Time to Certification with Data-Driven Sales Enablement

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公司规模
200-1,000
地区
  • America
国家
  • United States
产品
  • MindTickle’s sales readiness solution
技术栈
  • Mobile platform
  • Learning Management System (LMS)
实施规模
  • Enterprise-wide Deployment
影响指标
  • Digital Expertise
  • Productivity Improvements
技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 医疗保健和医院
适用功能
  • 销售与市场营销
服务
  • 培训
关于客户
Endologix is a global, public medical devices company that focuses on innovative, minimally invasive technologies for aortic disorders. The company has 150 sellers in its U.S. field organization, and over 550 employees worldwide. Endologix has built a commanding presence in an important sector of the medical devices sector. To remain competitive in a market dominated by large players, the company must ensure its sales teams are equipped to be nimble and adaptable to changes in messaging and the market. Endologix’s top priority is ensuring their reps have the right knowledge and skills to articulate complex product differentiators clearly and accurately.
挑战
Endologix, a global medical devices company, faced challenging market conditions that required highly focused sales training. The process of product knowledge certification was taking too long, delaying revenue. The company's sales enablement was limited, described as an 'army of one'. The company needed to leverage manager coaching to expand sales enablement’s reach. They also needed a better way to deliver content to their reps who are clinical specialists that practically live in hospitals, so they work off their iPads or cell phones.
解决方案
Endologix decided to mobilize content and drive engagement with data-driven sales enablement. They applied robust metrics to identify gaps in reps’ knowledge and skills and deployed an automated coaching platform to conduct, review and track sessions. The company introduced MindTickle as the single platform for learning and development during their national sales meeting. The event showcased a range of MindTickle capabilities, including assigning preparatory work, an attendance quiz, daily video recaps, and post-session polls. Endologix also revamped its ongoing product and therapy certification programs, moving much of the content over from a legacy learning management system (LMS).
运营影响
  • Increased engagement before, during and after the national sales meeting, as well as increased knowledge retention.
  • Delivered insights on the effectiveness of enablement content.
  • Instituted role-specific tracks, advanced gamification to increase adoption and engagement, and time-based assessments and certifications.
  • Identified gaps in reps’ knowledge and skills.
  • Streamlined content creation and publishing.
数量效益
  • Achieved 90% passing rate for certification on medical product training.
  • Reduced time to certification by around 30%.

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