利用自助分析实现各个层面的洞察
公司规模
200-1,000
地区
- America
国家
- United States
产品
- AnswerRocket
- Snowflake
- Tableau
技术栈
- Snowflake
- Tableau
- AnswerRocket
实施规模
- Enterprise-wide Deployment
影响指标
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
适用行业
- 电子产品
适用功能
- 商业运营
- 销售与市场营销
用例
- 补货预测
服务
- 数据科学服务
关于客户
SnapAV 是一家行业领先的音频/视频、监控、控制、网络和远程管理产品制造商和零售商，产品面向专业人士。该公司拥有 14 个品牌，员工超过 900 人。其业务遍及 100 多个国家/地区。经过一系列合并，SnapAV 将多个数据源整合到 Snowflake 中，并使用 Tableau 构建可视化效果以供分析。
挑战
SnapAV 是一家领先的 A/V、监控、控制、网络和远程管理产品制造商和零售商，在一系列合并后面临挑战。该公司将多个数据源整合到 Snowflake 中，并使用 Tableau 构建可视化以进行分析。但是，Tableau 的学习曲线很高，业务用户很难自己找到答案。因此，商业智能团队不得不介入以提供帮助，从而减慢了洞察速度。这个过程效率低下，无法持久。
解决方案
SnapAV 将 AnswerRocket 集成到他们的 Snowflake 实例上，以解决他们的挑战。借助 AnswerRocket，产品经理、品类经理、市场团队和财务团队只需用自然语言提问即可获得快速答案。这消除了手动分析的负担，使团队能够发现机会并立即采取行动，而不是等待报告或将另一项内容添加到分析积压中。各级员工都使用 AnswerRocket 进行分析，例如迁移报告、收购报告和销售驱动因素分析。
运营影响
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