Stream > 实例探究 > Dubsmash:为创作者赋能,占领短视频市场

Dubsmash:为创作者赋能,占领短视频市场

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技术
  • 基础设施即服务 (IaaS) - 云中间件与微服务
  • 传感器 - 相机/视频系统
适用行业
  • 水泥
  • 建筑与基础设施
用例
  • 施工管理
  • 基础设施检查
服务
  • 云规划/设计/实施服务
关于客户
按安装量计算,Dubsmash 占据美国短视频市场 27% 的份额,并占据 TikTok 以外美国市场 73% 的份额。 2018 年,他们的活跃用户数量是 2019 年的三倍,首次下载量比 2019 年增加了 38%。Dubsmash 的日常用户中有 30% 正在创建内容,导致月复一日的留存率达到 30%。
挑战
Dubsmash 面临来自 TikTok 的竞争,后者根据传统的美感和干净背景标准来策划内容,而 Dubsmash 则专注于包容性并为所有创作者提供公平的机会。
解决方案
Dubsmash 提供了一个优先考虑创作者并帮助他们制作引人注目的内容的社交平台。他们为艺术家和创作者提供计划,以促进他们的职业生涯并回馈社区。与 TikTok 相比,他们的平台不那么拥挤,为用户提供了更多的知名度和被发现的机会。
运营影响
  • Dubsmash's use of a hybrid approach to hosting their application, along with the use of third-party services, has allowed the company to scale effectively and maintain optimal uptime and visibility into user-based metrics. The use of BigQuery has significantly reduced the time taken to gain insight into user data, increasing overall productivity and user experience. The use of Celery, Memcached, Redis, and Airflow has allowed for efficient video decoding/encoding, snappy load times, and complex workflows such as analytical reporting and notifications. The company's focus on creators, rather than consumers, has allowed it to differentiate itself in the market and provide a platform that values diversity and does not censor content based on attractiveness or location.
数量效益
  • Dubsmash has captured 27% of the U.S. short-form video market share by installs, second to TikTok.
  • Dubsmash holds 73% of the U.S. market outside of TikTok as far as active users go.
  • Dubsmash saw 38% more first-time downloads in 2018 than 2019.

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