Octane AI > 实例探究 > Wicked Edge 如何使用测验来教育网站访问者并将 AOV 提高 61%

Wicked Edge 如何使用测验来教育网站访问者并将 AOV 提高 61%

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适用行业
  • 教育
  • 零售
适用功能
  • 采购
  • 销售与市场营销
用例
  • 零售店自动化
服务
  • 培训
关于客户
Wicked Edge 是磨刀器和配件的领先销售商,服务于包括家庭厨师和执法部门在内的广泛客户。
挑战
Wicked Edge 面临的挑战是客户需要了解其独特的磨刀器,从而导致产品学习曲线更长。
解决方案
为了应对这一挑战,Tako Agency 建议实施由 Octane AI 支持的产品推荐测验。
运营影响
  • The implementation of the Octane AI product recommendation quiz significantly improved Wicked Edge's operational results. The quiz not only helped to educate customers about the products, but it also reduced consumer confusion during the buyer journey. Customers no longer had to guess which product was right for them, as the quiz provided clear guidance, complete with custom illustrations to communicate some questions visually. This approach resonated with customers, leading to higher conversion rates and average order values. Furthermore, the integration with Klaviyo allowed for more targeted and effective email marketing, as it created highly segmented user groups based on quiz responses.

数量效益
  • Average order value for quiz takers increased by 61% ($727.30) compared to the store average ($450.14).

  • Conversion rate for quiz takers was 3.6%, more than double the store's overall conversion rate of 1.5%.

  • Within the first six months, there was a 28% lift in revenue attributed solely to the Octane AI quiz.

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