Infobip > 实例探究 > 利用 Infobip 转变客户服务:阿联酋 Edenred 案例研究

利用 Infobip 转变客户服务:阿联酋 Edenred 案例研究

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技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 机器人 - 轮式机器人
适用行业
  • 建筑物
  • 金融与保险
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 时间敏感网络
服务
  • 云规划/设计/实施服务
  • 系统集成
关于客户
Edenred UAE 是阿拉伯联合酋长国一家快速发展的薪资服务提供商。他们为超过 6,000 家公司、200 万名员工提供服务,并与 10 家银行和超过 35 家金融机构合作。他们的 Edenred 薪资平台和 C3Pay 移动应用程序促进金融包容性和遵守当地法规。
挑战
在实施 Infobip 的解决方案之前,Edenred UAE 依赖电子邮件作为客户服务渠道,但该渠道对关键指标的可见性有限,而且没有自助服务功能。随着客户群的增长,客户支持变得更难处理和跟踪。
解决方案
Edenred UAE 实施了 Infobip 的云联络中心解决方案 Conversations 和聊天机器人构建平台 Answers,以实现客户服务自动化。他们使用 Answers 创建了一个多语言聊天机器人,可以解决常见查询并在需要时将复杂查询传输给代理。对话提供分析以改善客户支持。
运营影响
  • By using Infobip’s chatbot building platform and cloud contact center to set up a WhatsApp chatbot, Edenred UAE was able to rapidly scale its customer support. The chatbot led to 69% of the company’s chats in September and October being self-serviced, with only 31% being transferred to agents due to complexity. All chats were answered and resolved on WhatsApp within the first 48 hours, significantly decreasing the company’s average wait time. Edenred UAE also surveyed its users to obtain insights about WhatsApp as a customer service tool, with over 70% stating they were able to find the answers they were looking for on WhatsApp easily. The implementation of these tools led to an increase in overall customer satisfaction.
数量效益
  • Decrease in wait time by 96%
  • 69% of chats self-serviced
  • Handled over 30,000 chats on WhatsApp a month, up from an average of 12,000 emails

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