DSW 通过优化固定商店容量，让每一英尺都发挥作用
公司规模
1,000+
地区
- America
国家
- United States
产品
- Blue Yonder retail solution
技术栈
- Excel
- Access databases
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
- Revenue Growth
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 系统集成
关于客户
DSW 是一家领先的美国鞋类专业零售商。2000 年代中期，该公司从一家清仓零售商发展成为一家大型鞋类专业零售商。DSW 的门店平均面积超过 20,000 平方英尺，拥有约 24,000 双鞋子和配饰。该公司的业务模式包括有限的后室来存放多余的商品，因此需要针对每个市场进行严格的商品组合管理。DSW 寻求改进其供应链流程和技术工具，以更好地管理库存并提高销售额和利润。
挑战
DSW 是一家领先的美国鞋类专业零售商，由于其品牌门店的容量固定，它面临着战略挑战。这些门店平均面积超过 20,000 平方英尺，拥有约 24,000 双鞋和配饰，但用于存放多余商品的后备室有限。这就需要对每个市场进行严格的分类管理。现有的供应链流程和技术工具仅关注业务的最高层和总体指标。规划是在部门层面以美元为单位进行的，这不足以满足公司的需求。DSW 看到了一个机会，可以深入到更深层次的规划解决方案，并获得显著的收益。
解决方案
为了支持财务和商品规划，DSW 实施了最先进的 Blue Yonder 零售解决方案。该解决方案能够协调规划、商品分类分配和定价，使 DSW 能够预测正确的库存水平，保持商店库存充足，并购买正确的产品，包括正确的鞋码组合。该公司从使用一堆 Excel 工作表、Access 数据库和许多其他独立技术转变为依靠一套统一的解决方案，这些解决方案可根据其独特的业务需求进行定制。
运营影响
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