DS PLM SUCCESS STORY - KT&G: Responding to market needs faster with ENOVIA
公司规模
1,000+
地区
- Asia
产品
- ENOVIA
技术栈
- Data Management
- Collaboration Solution
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Productivity Improvements
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 消费品
适用功能
- 产品研发
- 质量保证
服务
- 系统集成
关于客户
KT&G, originally 'Korea Tobacco & Ginseng Corporation', is the leading tobacco manufacturer in South Korea. Privatized in 2002, KT&G has since expanded its businesses, helping it to diversify and grow into a globally competitive company. KT&G has heavily invested in R&D and marketing to increase domestic market share and establish a steady influx of revenue from foreign markets. Despite facing stiff competition from foreign cigarette manufacturers producing locally in Korea, KT&G has dominated the domestic market with over 70% market share thanks to frequent release of new and innovative brands. KT&G also exports its products to CIS, the Middle East, Central Asia, China, Russia and Southeast Asia spearheading its campaign with its flagship cigarette brand, 'Esse'.
挑战
KT&G, a leading tobacco manufacturer in South Korea, was facing challenges in managing and sharing product data across its different offices. The company's brand planning team is based in Seoul, the R&D team and production factory are in Daejeon, and the packaging facility is in Chonan. The development of new products involved many steps, each requiring coordination between these different locations and management of massive amounts of information and product data. Without an effective data management system, managing and sharing the right data was a serious challenge. The company needed to implement improvements to its development process in order to effectively manage product information and its flow from one location to another.
解决方案
KT&G adopted ENOVIA from Dassault Systèmes to archive, manage and share important business and technical information as well as to enhance the efficiency of its internal communications. With ENOVIA, KT&G can effectively manage all data from product concept to design blueprint, enabling every employee whether in the main office or at another location to fully access and use this data and seamlessly communicate with one another. Managing all product information with ENOVIA has enabled KT&G to reduce time-to-market of new as well as renewed products. ENOVIA also resolved the issue of confidentiality. Its previous communication system did not guarantee a secure transfer of information from one employee to another, but with ENOVIA, the company now securely shares critical business information and data more easily and freely.
运营影响
数量效益
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