Watershed > 实例探究 > Lilian Liu 简介:Braze 推动气候行动

Lilian Liu 简介:Braze 推动气候行动

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适用行业
  • 电网
  • 金融与保险
适用功能
  • 物流运输
  • 产品研发
用例
  • 供应链可见性(SCV)
  • 时间敏感网络
关于客户
Braze 是一个综合性客户参与平台,在全球拥有近 1,500 名员工。 Lilian Liu 负责公司的可持续发展计划。
挑战
Braze 可持续发展副总监 Lilian Liu 反思了她的职业道路以及气候工作在企业中的重要性。
解决方案
莉莲专注于了解人们的动机并将他们与气候优先事项联系起来,以说服他们气候工作的重要性。她认为,利益相关者的参与和展示绿色的经济效益比道德争论更有效。
运营影响
  • The appointment of a dedicated sustainability leader and the implementation of a strategic approach to climate action has positioned Braze as a leader in corporate sustainability. The company has successfully integrated climate priorities into its business operations, addressing stakeholder concerns and resistance along the way. The streamlined approach to sustainability reporting has also allowed the company to focus more on driving impact on the ground. Moreover, Braze's commitment to sustainability has made it an attractive employer for candidates interested in climate work, further enhancing its reputation and potential for impact in the climate space.

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