技术
- 网络与连接 - 5G
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 电子商务
- 零售
适用功能
- 产品研发
- 销售与市场营销
用例
- 零售店自动化
- 盗窃检测
关于客户
Magalu 是巴西最大的零售连锁店,也是世界上最大的公司之一。他们拥抱电子商务并推出了自己的市场,以允许其他商店通过他们的平台销售产品。他们已成功在其平台上吸引了 200,000 名卖家。
挑战
Magalu 面临着在数字平台上的客户服务中保持人性化热情的挑战,特别是随着市场的增长和新卖家的加入。
解决方案
Magalu 制定了一项战略,重点改善与客户的四个接触点:吸引力、入职、关系和保留。他们在社交网络上实施了 Click to WhatsApp 广告,以吸引新客户,并允许潜在卖家在 WhatsApp 上使用 Magalu 发起消息。他们将注册过程的通信方式更改为 WhatsApp 消息,从而可以更快地注册。他们还实施了 Twilio Flex 来提供入职和财务合同支持。此外,他们还在 WhatsApp 中开发了一个聊天机器人,用于回答卖家的常见问题并提供个性化帮助。
运营影响
数量效益
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