The operational results of the Winter Survival Deal are not explicitly mentioned in the case study. However, it can be inferred that the campaign likely led to increased sales during the winter season, helping Domino's overcome the typical sales slump associated with this period. The humorous approach of the campaign would have resonated with customers, making the brand more relatable and appealing. The attractive pricing of the Winter Survival Deal would have also encouraged more customers to purchase from Domino's, boosting the company's sales and revenue during the winter season.
