DLF Ltd. 使用移动技术和基于云的分析来了解和影响客户行为
公司规模
1,000+
地区
- Asia
国家
- India
产品
- IBM DB2 for Linux
- IBM Research
- IBM Development Support Team
技术栈
- Cloud-based analytics
- Mobile technology
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 零售店自动化
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
DLF Ltd. 是印度最大的商业房地产开发商之一。DLF Promenade 是 DLF Ltd. 旗下的顶级零售地产之一，是 Vasant Kunj 的一家高端品牌时尚主题购物中心，Vasant Kunj 是位于印度德里国家首都区 (NCR) 的高档社区，拥有超过 10 万居民。该购物中心占地超过 460 万平方英尺，设有餐厅、电影院、宽敞的儿童游乐场和代表许多高端国际品牌的时尚商店。
挑战
DLF Ltd. 是印度最大的商业房地产开发商之一，该公司希望增强 DLF Promenade 购物中心的移动购物应用程序，以提供有关客户的见解，零售商可以利用这些见解来丰富购物体验并影响客户行为。该购物中心位于印度德里国家首都区 (NCR) 一个拥有 10 多万居民的高档社区，占地超过 460 万平方英尺，拥有许多高端国际品牌。该项目的挑战在于通过向零售商提供有关客户行为的宝贵见解，帮助他们提高访客到买家的转化率。
解决方案
DLF Promenade 使用智能的基于位置的技术、设备驻留的移动数据和基于云的近实时分析来获取有关现场和店内客户行为的宝贵见解。通过对从嵌入访客智能手机的传感器中提取的数据进行深入分析，商场让零售商能够近乎实时地了解客户的背景，使他们能够提供有效且及时的促销活动来帮助推动销售。该解决方案通过将客户的位置与相关购物场所相匹配来推动销售增长，使零售商能够推动近乎实时的促销活动来影响购物者的行为。它还通过提供近乎实时的见解来帮助优化营销工作，了解哪些促销活动对购物者最有吸引力。
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