Agworld > 实例探究 > Digitising Farm Management

Digitising Farm Management

公司规模

1-10

国家

Australia

产品

Agworld

技术栈

Cloud-based platform

实施规模

Enterprise-wide Deployment

影响指标

Cost Savings
Productivity Improvements

技术

平台即服务 (PaaS) - 数据管理平台

适用行业

农业

用例

农场监控与精准农业

服务

云规划/设计/实施服务

关于客户

Stuart Murdoch is a farmer based in Warooka, close to Point Turton on South Australia’s Yorke Peninsula. His family settled in the area in the 1800’s and his sons are the 6th generation to farm there. The Murdoch family grows a rotation of wheat, barley, lentils and faba beans, and runs some livestock as well. Stuart’s two sons, George and Hugh, have decided to join the family farming operation in recent years. The family farms on different properties, both owned and leased. Some properties just don’t yield as well as others, whether it’s due to soil, weather conditions or something else.

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挑战

Stuart Murdoch, a farmer based in Warooka, South Australia, used to manage his farming operation purely based on pen and paper records. However, he realised in 2010 that there are benefits to digitising his farm management operations. With the size of his operation, the rotation he uses and some farm-specific weed problems that he has, it is very important for him to be able to look back on data from previous years. He also needed to increase the accuracy of his operation to ensure profitability. With ever-tightening margins for farmers, he realised years ago that accuracy on every level is critical to ensuring profitability.

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解决方案

Agronomist Bill Long, Ag Consulting Co., had started to use Agworld soon after it was launched in 2009 and brought the platform to the attention of Stuart. After seeing the benefits of digitising his farm records while collaborating with his agronomist on the same platform, Stuart decided to adopt Agworld as well. Agworld is a cloud-based platform that allows Stuart and his sons to easily plan and budget before the season starts, receive recommendations from their agronomist, create their own digital farm records and analyse their results at the end of the season. Because Stuart now farms together with his two sons and a full-time farmhand, everyone has access to all critical data on the Agworld platform, wherever they may be on the farm, which ensures that jobs are done when they need to be done and prevents errors from occurring.

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运营影响

By having a digitised farm management system, Stuart and his sons are now able to easily plan and budget before the season starts, receive recommendations from their agronomist, create their own digital farm records and analyse their results at the end of the season.
Agworld shows them what they’ve done in a field over the past years and allows them to realise early on that they have a ryegrass problem for example, so they can adjust their plans accordingly by changing the chemistry, planting a different crop or doing whatever else they have to do to avoid issues during the season.
Agworld allows them to quickly see how long ago they last sprayed a fungicide and when they have to spray again. The product library is also very useful: If they have any questions about mixing the chemicals, which product is rainfast or anything else, they have the Agworld library of products with them on their phone, wherever they might be at that point.
Having all this accurate information available throughout the season, carrying that through to harvest and then using it for analytical purposes at the end of the season, really helps them ensure that they’re doing the best job they can.
Knowing their production cost up to that point in the season, in combination with a yield and commodity price expectations, helps them rationalise whether they should spend that extra $40 per hectare for example, or whether the risks outweigh the potential profit in that case. Instead of going by gut-feeling, they can let the numbers make their decisions for them.

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