Iris > 实例探究 > Value Retail 的数字化转型:增强奢侈品购物体验

Value Retail 的数字化转型:增强奢侈品购物体验

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技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 消费品
  • 零售
适用功能
  • 销售与市场营销
用例
  • 零售店自动化
  • 盗窃检测
关于客户
Value Retail 是一家专门从事欧洲和中国奢侈品直销购物目的地的公司。他们的目标是为领先品牌和全球购物者重新定义奥特莱斯购物。
挑战
Value Retail 希望通过数字方式改变与客户互动的方式,并创建一个数字营销平台来增强奢侈品购物体验。
解决方案
iris 通过彻底重新思考和重新设计 Value Retail 的全球数字业务,帮助其实现目标。他们在 Umbraco CMS 平台上使用灵活的模板创建了以客户为中心的数字体验,从而可以轻松地针对本地市场进行内容更新。
运营影响
  • The digital transformation of Value Retail resulted in a significant improvement in customer engagement. The beautifully designed, customer-focused digital experience not only supported Value Retail's commercial and brand objectives but also made it easier for local markets to update and maintain content. This ensured that the digital platform remained relevant and up-to-date, enhancing the overall customer experience. The increase in site visits, mobile usage, and time spent on the site indicates that customers found the new digital platform more engaging and user-friendly. The digital transformation has thus played a vital role in redefining the luxury shopping experience offered by Value Retail.
数量效益
  • 30% increase in visits to the Bicester site in the first month
  • 45% increase in overall site visits since the release of the new digital platform
  • 36% increase in mobile usage

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