Infobip > 实例探究 > 通过直观的客户服务解决方案将 CSAT 分数提高到 100%

通过直观的客户服务解决方案将 CSAT 分数提高到 100%

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技术
  • 分析与建模 - 实时分析
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 水泥
  • 玻璃
适用功能
  • 采购
  • 销售与市场营销
用例
  • 对话机器人
  • 实时定位系统 (RTLS)
服务
  • 云规划/设计/实施服务
  • 系统集成
关于客户
Salmoiraghi & Viganò 是一家意大利眼镜和隐形眼镜零售商,隶属于 Luxottica 集团。他们在网上以及意大利各地的 400 多家商店提供奢华眼镜和隐形眼镜。他们热衷于为客户提供无可挑剔的产品和卓越的服务。
挑战
Salmoiraghi & Viganò 在封锁期间提供客户服务面临挑战,包括电子邮件查询响应速度慢、无法满足高客户支持需求、数据分散以及缺乏衡量代理绩效和客户支持的指标。
解决方案
Salmoiraghi 和 Viganò 通过由 Infobip 提供支持的 WhatsApp 实施了直观的客户支持解决方案。其中包括使用聊天机器人提供始终在线的支持、使用云联络中心提供座席的个性化服务以及使用 WhatsApp 业务平台在整个旅程中进行客户互动。这些解决方案的集成提供了客户数据和对话历史记录的统一视图,提高了座席工作效率,并允许引入新服务。
运营影响
  • The integration of Conversations and Answers transformed Salmoiraghi & Viganò's customer service. Customers could get the answers they needed faster than before with real-time flexible support, at scale. Workloads were lowered and agents became drastically more efficient. The chatbot’s pre-qualification questions allowed agents to focus on more complex problems and helped resolve queries faster than before. The new use cases introduced over WhatsApp, such as the pre-sale reservation feature, saw great success. The solution changed the way Salmoiraghi & Viganò approach their customer service and continues to change how they interact with their customers. They continue to use the WhatsApp chatbot powered by Answers and Conversations to resolve queries fast and efficiently while they discover new ways to offer exceptional services to customers.
数量效益
  • 50% of customer queries occurred over WhatsApp
  • 30-40% of all WhatsApp queries were transferred to agents, meaning the chatbot could resolve most issues
  • CSAT score of 100%

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