CallTrackingMetrics > 实例探究 > 呼叫跟踪对 Digital Reach 营销成功的影响

呼叫跟踪对 Digital Reach 营销成功的影响

适用行业

电信

适用功能

销售与市场营销

关于客户

Digital Reach 是一家提供全方位服务的入站营销公司，专注于跟踪从漏斗顶部到已完成业务的 B2B 销售线索。他们专注于 B2B 公司的 SEM、SEO、转化率优化和 Web 开发。

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挑战

许多机构和小型企业不使用呼叫跟踪，这导致缺乏数据和优化机会。

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解决方案

CallTrackingMetrics 提供呼叫跟踪服务，允许代理机构和企业跟踪哪些营销活动和关键字正在产生电话呼叫，从而实现数据驱动的优化。

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运营影响

The adoption of CallTrackingMetrics has opened a lot of doors for Digital Reach and its clients. It has enabled the company to focus on the marketing channels that work best and continually justify its services. The tool has also provided the company with the flexibility to cater to the needs of different clients, from small businesses to larger companies. Moreover, it has allowed Digital Reach to provide valuable feedback in the form of sales coaching to clients that could use it. The company's commitment to call tracking has been so strong that it has even started turning down clients who do not want to use this tool.

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数量效益

Digital Reach was able to demonstrate to its first client, a small scrapbooking store, that spending $400/month on AdWords was a good investment due to the volume of phone calls it generated.
The company has successfully implemented CTM for a company with 200 numbers.
Digital Reach has shown month-over-month improvement in its services, justifying its investment in CTM.

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