Iris > 实例探究 > 想象力的力量：伊图伊纳如何利用正义联盟吸引更广泛的受众

想象力的力量：伊图伊纳如何利用正义联盟吸引更广泛的受众

技术

适用功能

关于客户

Itubaína 是一个希望与更广泛的受众建立联系并利用正义联盟资产优势的品牌。

挑战

如何将伊图巴伊纳与正义联盟联系起来，并覆盖极客和影迷之外的更广泛的受众？

解决方案

让粉丝们能够通过各种活动激发他们的想象力，将他们的超级英雄梦想变为现实。

运营影响

The campaign was a resounding success, not only in terms of the impressive quantitative results it achieved, but also in terms of the qualitative impact it had. It successfully connected Itubaína with the Justice League, and extended the brand's reach beyond the typical geek audience or movie fans. The campaign resonated with a broad audience, tapping into the universal childhood dream of becoming a superhero. It also empowered fans to engage with the brand in a new and exciting way, bringing their superhero dreams to life through various activations. This innovative approach to digital marketing helped Itubaína to stand out in the competitive beverage market and strengthen its connection with its customers.

数量效益

The campaign generated 55 million views, including 20.4 million for the trailer film, making it the most watched in the brand's history.
The campaign reached 38 million people, with a coverage of 96%, making it the biggest ever hit by the brand.
The mini videos in the campaign received over 30 million views, with a Full CPV of R$0,10, marking the best performance in the brand's history.