[案例研究]ManyChat 测验吸引了 20,000 名数字帮助订阅者
适用行业
- 建筑物
- 水泥
适用功能
- 销售与市场营销
用例
- 楼宇自动化与控制
- 对话机器人
关于客户
佩拉·诺瓦科维奇 (Pera Novacovici) 是罗马尼亚的心理学家和在线教练。 Digital Help 是一家来自罗马尼亚克卢日县的机器人构建机构。
挑战
为了增加订阅者基础，心理学家兼在线教练 Pera Novacovici 与 Digital Help 合作，使用 ManyChat 创建了一个测验机器人。
解决方案
Digital Help 创建了一个包含 10 个问题的 ACE Resilience 测验，以了解人们的童年经历。测验的设计是对话式的、温暖的，询问困难的生活事件。自定义字段用于跟踪用户的响应并分配 ACE 分数。测验结束后，人们被邀请参加佩拉的网络研讨会。 ManyChat 因其 Flow Builder、表情符号 CTA 按钮和拖放界面而被选为聊天机器人提供商。
运营影响
数量效益
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