ManyChat > 实例探究 > [案例研究]ManyChat 测验吸引了 20,000 名数字帮助订阅者

[案例研究]ManyChat 测验吸引了 20,000 名数字帮助订阅者

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适用行业
  • 建筑物
  • 水泥
适用功能
  • 销售与市场营销
用例
  • 楼宇自动化与控制
  • 对话机器人
关于客户
佩拉·诺瓦科维奇 (Pera Novacovici) 是罗马尼亚的心理学家和在线教练。 Digital Help 是一家来自罗马尼亚克卢日县的机器人构建机构。
挑战
为了增加订阅者基础,心理学家兼在线教练 Pera Novacovici 与 Digital Help 合作,使用 ManyChat 创建了一个测验机器人。
解决方案
Digital Help 创建了一个包含 10 个问题的 ACE Resilience 测验,以了解人们的童年经历。测验的设计是对话式的、温暖的,询问困难的生活事件。自定义字段用于跟踪用户的响应并分配 ACE 分数。测验结束后,人们被邀请参加佩拉的网络研讨会。 ManyChat 因其 Flow Builder、表情符号 CTA 按钮和拖放界面而被选为聊天机器人提供商。
运营影响
  • The success of the campaign led to Messenger Marketing becoming the core of Pera’s efforts. The quiz bot not only helped in growing the subscriber list but also in understanding the audience better. The ACE Resilience quiz provided insights into people’s childhood experiences, which helped Pera in creating personalized strategies to support them through online content. The bot also gave people control over when they wanted to receive material from Pera on Messenger, thereby improving user experience. The campaign continues to run today, indicating its sustained success.

数量效益
  • The bot generated over 20,000 subscribers.

  • The quiz had an 80% completion rate.

  • The campaign resulted in a 41% webinar sign-up rate.

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