Deep Instinct 通过数据驱动方法实现指数级增长
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 自动驾驶传感器
适用行业
- 设备与机械
- 石油和天然气
适用功能
- 销售与市场营销
用例
- 网络安全
- 时间敏感网络
服务
- 系统集成
关于客户
Deep Instinct 是一家位于纽约州纽约市的网络安全公司，拥有约 300 名员工。该公司处于网络安全的前沿，提供反恶意软件和针对端点设备和业务关键应用程序的未知“零日”威胁的保护。与其他防范已知病毒的提供商不同，Deep Instinct 的独特之处在于能够在威胁出现之前检测并阻止威胁。该公司利用深度学习来防止病毒发射，秉承“病毒一旦发射，就已经太晚了”的信念。
挑战
Deep Instinct 是一家网络安全公司，其营销方式面临着挑战。该公司专门提供反恶意软件和针对未知威胁的保护，在一位新副总裁的领导下，他热衷于使用工具、技术和意图数据来针对他们所追求的帐户采取有针对性的方法。然而，营销团队正在重建过程中，需要评估其技术堆栈中的工具。他们希望能够将潜在客户映射到帐户，识别匿名网络访问者，并利用买家整个旅程中各种来源的意图数据。我们面临的挑战是找到一种能够高效且有效地处理所有这些要求的工具。
解决方案
Deep Instinct 决定使用 Demandbase，这是一个可以支持其基于帐户的营销 (ABM) 需求的平台。需求基础成为 Deep Instinct 营销工作的核心，也是其销售和营销团队团结的真相来源。该平台用于构建高度针对性的账户列表、自动化和协调跨渠道活动，并为其特别提款权提供数据和情报以分析其账户。它还提供了有关近期活动、旅程阶段、竞争意图关键词等的见解，以告知他们的策略并确定他们最热门的机会。这些见解会自动推送到卖家每天生活的 Salesforce 中。 Demandbase 能够自动将受众同步到 LinkedIn 的能力是使其成为 Deep Instinct 首选的另一个关键优势。
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